New logo: PZU

PZU, or Powszechny Zakład Ubezpieczeń, is a major Polish insurance group with a long history, claiming 1803 as its foundation year. Yesterday, May 10, it unveiled a new corporate identity that is said to reflect modernisation within the company. The new logo launches tomorrow, May 12, and will then be gradually introduced in corporate communication and PZU's many branch offices.

The new logo is said to be a return to the historical circular mark, which the company says was introduced in 1952 and used until the 1990s, but it also symbolises "the simplification of procedures, care for the costumer and a modern approach". A framing device to be used in advertising has been created by cutting two brackets from the blue ring.

New logo: TV Land

The American cable network TV Land was launched in 1996 as a network for classic TV shows, but has gradually shifted into a more viable sitcom network for a slightly older audience. Yesterday, May 9, TV Land unveiled a new logo, which marks a break with the retro logos it has used since its launch. The logo has been designed to better reflect the network's 25-54 year-old target audience, but still has some hints of the old shape. TV Land last changed its logo in 2009.

The new look was a collaboration between an in-house team, lead by creative VP Kim Rosenblum, and Trollbäck + Company. CORD Worldwide created a musical mnemonic and theme.

Trollbäck has worked with TV Land several times before, and were behind a new graphics package introduced as late as last autumn (and covered here). Although that package now gets discontinued, the colour scheme devised for it lives on in the new look. The "Laugh More" tagline adopted around this time is also kept.

New logo: Munin Sports

Munin Sports is a Danish developer of sports training equipment, primarily for soccer practise. Its primary product is the M-station, a rebounder that allows players to perfect their technique. Recently, the Danish design agency Mega Design created a new corporate identity for Munin.

New logo: Konzerthaus Berlin

The Konzerthaus Berlin is a concert hall in Berlin. Originally opened in 1821 as a theatre, it was rebuilt for its current purposes in the 1980s. On Monday, May 7, the concert hall unveiled its programme for 2012/13 season, and also took the opportunity to introduce a new visual identity, created by MetaDesign. Billboards sporting the new look can be seen around Berlin.

The new logo is an evolution of the concert hall's previous logo, which featured a blurry spot, taken from a musical note. With the new look, the spot has been sharpened and includes the name of the hall written with two contrasting typefaces, one roman and one sans serif. The rest of the identity is described as "lively, approachable and surprising", employing a bright colour range.

New logo: TNS

TNS, one of the world leaders in market research, introduced a new corporate identity a couple of months ago. The odd shape it has used until now has been straightened out to a square, and the lowercase letters have been exchanged for uppercase ones with more authority. The signature deep pink colour remains.

The previous identity was launched in 2003, when company went from being Taylor Nelson Sofres with several local names, to one unified TNS. Wolff Olins was the agency behind that rebrand.

New logo: Haiti tourism

Back in March, the Ministry of Tourism in Haiti held an open contest to attract suggestions for a new tourism logo. The almost 400 submissions were put up to a public online vote, and the ministry selected a winner from the top 50 submissions.

The winning submission was created by one Xavier Delatour and announced last week. It is called the "Choublak" (translations are welcomed) and shows the word Haiti sprouting out of a hibiscus flower - the unofficial national flower - with a rising sun behind it. It is coupled with the slogan "Experience It!", selected through a similar contest.

All submissions can still be found on the contest page. Some top contenders were also posted on Logo Design Love a month ago.

New logo: Katara Hospitality

The Qatar National Hotels Company is a Qatari company that owns hotels and resorts in Asia, Africa and Europe. At the end of April, it changed its name to Katara Hospitality and introduced a new corporate identity. Both the new name and the visual identity were developed by Lambie-Nairn.

The name "Katara" was used in ancient maps to describe the Qatar region, and should reflect the heritage from the company's home country.