New logo: CY 2012 EU

Cyprus takes over Presidency of the Council of the EU from Denmark in July. Earlier this month, the presidency unveiled its official logo. The blue shape should be interpreted as a ship or a dove, and three other shapes that are its sails or wings.

New logo: Mondelez International

There was some ridicule and revulsion back in March when Kraft Foods announced that its snacks division would be named "Mondelez International" when spun off into a separate company. But yesterday, May 23, shareholders overwhelmingly approved the new name. The company took the opportunity to unveil a new corporate identity.

The logo is a lively purple wordmark, with two red accents and a macron over the second E to aid pronunciation. While there doesn't seem to be any official explanation of the color choice available yet, two of the company's most valuable chocolate brands - Cadbury and Milka - use purple as a signature color.

Mondelez International will include Kraft's snacks and confectionery division, with international brands such as Cadbury, LU, Milka and Nabisco, while the North American grocery divison become Kraft Foods Group, Inc. The name is a combination of the word for 'world' in Latin and 'delicious' in various languages and should "evoke the idea of a delicious world".

New logo: OUTtv

OUTtv is a Canadian specialty TV channel for the LGBT community. Yesterday, May 23, it unveiled a new visual identity, created by the Vancouver marketing agency B'stro. The new logo is an odd blob with the channel name, where the letter T has an unexplained quirk. The new signature color purple is used in all applications.

Promotions for the new look start in June, and it will be "fully integrated" across platform on July 2. OUTtv launches in HD on the same day.

New logo: TV 2 Play

TV 2, Denmark's largest broadcaster, operates a video on demand service on the web that offers movies and programmes from the company's channels for a monthly fee. Since its launch in 2004, it has been marketed as TV 2 Sputnik until last Monday, May 21, when it was relaunched as TV 2 Play. The new name conforms with similar services in the Scandinavian countries, particularly Sweden, where the word "Play" is being adopted as a universal term for video on demand.

The more mainstream name is also reflected in the logo, a friendly light blue container with the word "play" in a typeface that is quite popular at the moment. A play icon is created by tilting and duplicating the shape.

New logo: Hibu

The Yell Group is a UK directory company, originally formed out of the telephone directory division of British Telecom (including the Yellow Pages). Today its has expanded to the U.S., Spain and some Latin American markets and is transitioning to survive in a digital environment. Yesterday, May 22, it announced that it would change its name to hibu Plc. The new corporate identity was developed by Landor Associates.

The preferred pronounciation differs between languages; in English it is pronounced "High-Boo". Hibu will reportedly also be used as a name for new products, but the legacy print products will retain the local names. The new name will launch on July 26, pending shareholder approval.

New logo: Radio Rock

Radio Rock is a Finnish radio network, that was launched in January 2007 and plays, well, rock music. Yesterday, May 21, the network launched a new visual identity intended to reflect the changing attitudes of the rock music audience. In addition to the logo pictured above, Radio Rock has also adopted an icon where the two Rs are standing shoulder-to-shoulder, which looks a bit like a skull.

The Finnish agency 358 are responsible for the new look. They previously helped rebrand Radio Rock's sister network Radio Aalto.

New logo: Qatar Chamber

The Qatar Chamber of Commerce & Industry announced last week, on May 16, that it would adopt a new visual identity and also shorten its name to "Qatar Chamber". A Bahraini agency called Vahid Associates is behind the new look.