New logo: Majesco Entertainment

Majesco Entertainment is an American video game publisher. Founded in 1986, it is nowadays successful with casual mass market franchises such as Zumba Fitness and Cooking Mama. Last week, on June 5, it unveiled a new corporate identity. The new logo should evoke "whimsical energy and movement", reflecting the company's current focus on active and approachable games.

New logo: YPF

When the Spanish oil company Repsol introduced a new visual identity a few weeks ago, I mentioned that the company had suffered a setback when its Argentine subsidiary YPF recently became nationalised. Around the time Repsol adopted its new look, YPF also altered its corporate identity to mark its new management. The logo now includes the Argentine flag "as a symbol of the recovery of national sense".

New logo: Barnkanalen

Barnkanalen is the children's channel from Swedish state broadcaster Sveriges Television (SVT). The name literally means "the children's channel". Launched in 2002, it has grown to a position where its is by far the most watched TV channel among Swedish kids. Yesterday, June 11, it introduced a completely new look as it launched its summer programming.

SVT's four other channels got new look in March this year, created by New York motion design agency Trollbäck + Company. They were also involved in the new look for Barnkanalen. The new look employs a range of colours and patterns. This is partly because the new look needed to be versatile as the channel aims for both toddlers and 11 year olds. Idents featuring hosts from the channel were recorded in May.

New logo: Odessa

Odessa is a the third largest city in Ukraine, located in the south of the country at the shore of the Black Sea. Last week, on June 6, the city opened a "Tourist Information Center" and also introduced a new tourism logo.

Created by Art. Lebedev Studio, the new symbol is a combination on an anchor and a heart shape. You may also imagine a lighthouse and some waves in it. As usual, the studio has developed and elaborate set of guidelines and applications that bring the new identity to life.

New logo: C More

The Canal+ name is used for major Scandinavian premium TV package, offering high-profile sports and first-run movies on several channels in Denmark, Finland, Norway and Sweden. Its name comes from the French Canal+ group who bought a group of premium movie channels called FilmNet in 1996, implementing its own name the following year. Canal+ eventually chose to divest from many of its international operations, and since 2003 the Scandinavian Canal+ and the French Canal+ Group have been completely separate.

Last week, on June 7, it was announced that the Scandinavian company would finally give up the Canal+ name to become C More (pronounced in English). The relaunch takes place on September 4. The name isn't completely new, the company behind Canal+ Scandinavia has been called C More Entertainment since it was separated from Canal+ France. It has also been used for film channels in the Canal+ package some years ago.

The official reason for the change is that the word "canal" (kanal means "channel" in Scandinavian) signals old-fashioned TV and doesn't reflect the new broadband offering. Another likely reason would be issues with continuing to license the name from its former owner. The logo above came with the announcement.

New logo: Hillshire Brands

The Sara Lee Corporation, owners of several consumer brands, is splitting up into two companies, one for its North American operations and one for its international beverage business, primarily coffee brands like Douwe Egberts, and bakery products, and another for its North American operations, primarily made up of meat-based food brands.

This week, on June 5, the new corporate identity for the latter company was unveiled, which will start trading in July. It will take the name Hillshire Brands from one of its brands, Hillshire Farm. Other brands within the company are Ball Park, Gallo Salame, Jimmy Dean and State Fair, and the company will continue using the Sara Lee name for some products and its foodservice division.

The visual identity was developed by Duffy & Partners, who has previously worked with the company's consumer brands. They were also behind a similar rebrand for the Malt-O-Meal Company earlier this year.

New logo: Twitter

One of the big topics on Twitter yesterday was that the service itself had launched a major update of its identity. From June 6, the familiar Twitter wordmark, with its regonisable T, is history. Twitter has joined those few brands that have such confidence in their symbol that they no longer feel the need for a wordmark. Twitter will now be represented by the blue bird alone.

For its promotion, the Twitter bird has gotten a haircut and appears slimmer and more elegant. Its body is geometric and made up of a set of circles. The most noticeable change is the bird's trajectory. No longer comfortably flying above the ground, he is now soaring up into the air. Oh, the symbolism.