New logo: Yesterday

Yesterday is a British TV channel dedicated to the past. Operated by UKTV, a joint-venture between the BBC and Scripps Networks, its is available for free to most of the UK population. During briefing yesterday, June 10, UKTV unveiled a new look for Yesterday as part an attempt to attract a younger audience through more entertainment.

The new look was developed by London motion design agency DixonBaxi, who were behind a redesign of UKTV's flagship channel Watch earlier this year. Similarly, the Y-shaped symbol is the focus of the idents, where it has been recreated in concrete or wood and then gets various dramatic effects are applied to it. The new look launches July 24.

New logo: Comedy Gold

Comedy Gold is a Canadian cable channel that airs classic sitcoms like Who's The Boss and Fresh Prince. Originally launched in 2001 as the Canadian version of TV Land, its owners broke with Viacom in 2010 and relaunched it as Comedy Gold, making it a spin-off from its The Comedy Network. Last year, The Comedy Network launched a new look with a fat Gill Sans logo, and Comedy Gold followed up with a similar new look in June. The new look was called "sleek and stylish" in a press release issued by Bell Media.

TV logo round-up: January-June 2012

In what seems to have become a regular feature, here is the third instalment of the "TV logo round-up". This post gathers about 70 TV logos that were revealed or launched between January and June this year.

If there's something significant you feel is missing, feel free to post a comment below.

New logo: Indiska (2011)

Indiska is a Swedish chain of stores that sell fashion and accessories designed with inspiration from India. Originally a single store opened in Stockholm in 1901, it started expanding into a nationwide chain in the 1970s.

For several decades it used a wordmark that drew clear inspiration from Hindi writing. Late last year, it introduced an updated logo that tones down the Indian typography a bit.

New logo: Co.opmart

Co.opmart is a Vietnamese supermarket chain with about 56 units, that has developed into a strong brand after opening its first store as late as 1996. Last month, on June 27, it unveiled a new corporate identity, created by Landor Associates in Hong Kong.

The standard red-blue colors have been replaced by a contemporary scheme where "petal pink symbolizes passion, deep blue color of strong faith and a fresh green color vibrant" (Google translated). The new symbol can be imagined both to include the letters in the word "coop" and to resemble a heart. It is supported by a number of other symbols that can be used alone or in a pattern.

New logo: iM1

iMusic1 is a small independent German music video channel that features music from several genres and is using an interactive format. This spring, it introduced a new logo and altered its name to iM1, pronounced in English, "I Am One". The I allegedly stands for interactive and a range of other positive words that start with an I, the M is for music, and 1 is for the position its wants to claim among German music channels.

New logo: BSI

The British Standards Institution, which nowadays likes to call itself BSI, is the UK's official producer and publisher of standards, with activities around the world. This week, on July 2, it unveiled a new corporate identity.

Launched with the slogan Making excellence a habit, the brand narrative around the new identity is focused on the work BSI do to help companies by implementing its standards.