New look: KIKA

KIKA is the children's channel from Germany's public broadcasters, the second most watched children's channel in Germany. Back in February this year, it launched a completely new look, created by broadcast design agency DMC Group in Münich.

The on-screen look is built around "the fusion of a real world with an exceptional, playful, surreal, fantastic world". The idents feature children in an active environment where the KIKA logo suddenly appears. They all conclude in a simple "audio logo".

New logo: Sony Six

Sony Six is a new sports channel launched on April 7 this year by Sony's Indian TV network arm. The on-air graphics were created by Australian motion studio Ink Project, who unveiled their work last month. The brand brief was to challenge the existing Indian sports channels and be more youthful and unconventional.

The logo is yet another iteration of the Sony Entertainment Television logo, originally designed by Chermayeff & Geismar. Ink Project turned this logo into a sporty cube, a versatile device that can be seen in all on-air applications.

New logo: Matrix Service

Matrix Service Company is an American company, headquartered in Tulsa, OK, that "provides engineering, fabrication, construction and maintenance services to Electrical Infrastructure, Oil Gas & Chemical, Storage Solutions and Industrial markets". Last Thursday, August 9, i launched a new corporate identity with a new brand structure.

"Matrix Service Company" will serve as the corporate name, while the three sudsidiaries have now include "Matrix" in their names. They all use a new M symbol, color-coded in green for the corporate level and blue, yellow and red for the subsidiaries.

Logo round-up: July 2012

July is a hot summer month in much of the Northern hemisphere, yet there was a good crop of new logos launched around the world.

New logo: LRT

Following Monday's post on Hungary's national broadcaster MTVA, we move on to its Lithuanian counterpart LRT, which also launched a new identity for the Olympics in late July.

The rebrand reinforces LRT's corporate presence by renaming its services and abolishing the separate brands for radio and TV. The TV channels, previously called LTV, LTV 2 and LTV World, are now known as LRT Televizja, LRT Kultūra and LRT Lituanica, respectively.

The new identity system is based a "dynamic cube" logo. The TV and radio channels use derivations of this logo with different signature colours.

New logo: Nord

Nord is the Nothernmost department in France, bordering Belgium. Recently, the general council of Nord started using a new logo, a simple gray block with the words "Nord - le département".

The previous logo was an 'N' symbol that was used with various bright colours. Although the 'N' was distinctive, the typography used for the wordmark wasn't that great, the last 'l' in général was particularly atrocious.

New logo: Senac

Senac (abbreviation Serviço Nacional de Aprendizagem Comercial) is a private Brazilian professional education institution, founded in 1946. On Sunday, August 5 it launched a new corporate identity. The Brazilian design agency Packaging Brands is credited for creating the new look.

Senac says its old logo was created in 1969 and that it didn't fit its current position. Some regional districts had also started using independent logos, and this exercise unites the organisation under a common visual identity. The new logo is supposed to be a stylized paper airplane, created from triangles that form an arrow pointing towards the future.