New logo: Microsoft

Over the last few months there has been plenty of talk in tech media about the changing corporate identity system within Microsoft, built around the new "Metro" design language. (Although Microsoft has apparently decided not to call it that anymore, rumour says there was a trademark dispute.) After the unveiling of new icons for Windows, Office and Xbox, there has been buzz about a change for the primary brand as well. That was finally confirmed today, August 23, when Microsoft introduced its new corporate logo to the world.

As expected, the new logo uses a typeface from the Segoe family for the wordmark. It now also includes a symbol, a grid with four squares that reminds us of Windows logos of yore. While the have all gone single color, the corporate iteration holds on to a four color symbol. A video used to introduce to logo suggests blue is for Windows, orange is for Office and green in for Xbox, although that may well not be official.

New logo: Dajto

Dajto is a new TV channel from the Slovak commercial broadcaster Markíza that targets male viewers with action, adrenaline, humour, suspense, sports and entertainment (and plenty of scantily clad women, if the website is to be believed). Launched on August 20, it complements Markíza's female-targeting channel Doma, and is a Slovak version of Czech channel Fanda, launched by Markíza's parent company in July.

As I've understood it, the name means "give it". The sharp-edged logo is black, red and yellow. The triangular theme and the colour scheme runs through most of the on-air applications as well.

New logo: Rijksmuseum

Rijksmuseum is a national art museum in Amsterdam and the second most visited art musuem in the Netherlands, with large collection that includes many important works from the 17th century.

Yesterday, August 22, a new logo was unveiled at the museum. The new identity is being created by Dutch graphic designer Irma Boom. It also includes a colour palette and a custom typeface family with no less than nine typefaces created by Paul van der Laan from the type foundry Bold Monday. The logo has a prominent IJ ligature which makes it typically Dutch, but the clean and contemporary design is also made to work internationally.

The previous identity was in use for about three decades and was created by Gert Dumbar's Studio Dumbar, who had previously designed posters for the museum and would later create new signage in the 80s.

The new identity will be implemented in full when the museum reopens in April 2013.

New logo: TV One

TV One is a cable network for and about African Americans. It has a somewhat older and more mature audience than the largest black cable channel, BET. A few days ago, it launched a new look with a new logo, the first one to significantly depart from the network's launch logo. It now includes a subtle '1' numeral in the word 'one'.

On screen graphics seem mostly orange with a tapestry of positive words in the background.

New logo: Lifetime Real Women

Lifetime Real Women is a spinoff from the American women's cable network Lifetime, originally launched in 2001 with a focus on reality shows and programs about real women. Recently, probably this summer, it launched a new logo. Until then, it had used a logo based on Lifetime's 2008 logo. As the main network introduced a new logo last spring, Lifetime Real Women also had to get a new logo.

The logo now features the channel's abbreviation, LRW. Although it may remind one a little bit of the also recently redesigned Lifetime Movie Network logo, the letterforms are completely different.

New logo: Oberezhe

Yarmolprod is a Russian dairy company, located in Yaroslavl close to the Moscow region. Recently, it unveiled a new mid-range milk brand called Oberezhe (Обережье), designed by Moscow agency Wellhead Branding & Consulting.

The visual identity uses traditionality design cues, with a logo insired by old Slavic lettering, an О carved out of wood and table cloths with traditional embroidery.

New logo: Cohen Media Group

Cohen Media Group is a growing producer and distributor of independent film, formed in 2008 by real estate magnate and movie lover Charles S. Cohen. Earlier this year, it got a new corporate identity, created by Paula Scher at Pentagram. At the center is a bold and angular C. The C can also be used in large form as a frame device. A custom typeface is used for the logo-type.