New logo: Ava

Ava is a Finnish TV channel from Finland's largest commercial broadcaster MTV3 that airs women-oriented programmes. Originally launched in 2008 as a pay channel, it has developed into a free national channel. Recently, it launched a new look, developed in-house at MTV3 by art director Virpi Kunttu.

Viewer participation is an important part of the new look. Pictures and comments can be sent to Ava's website and are then incorporated into the on-screen graphics. There are also logo contests held that allow viewers to send in their own designs to replace the channel logo for a week.

The official logo has been turned into a sketchy doodle. Other parts of the on-screen graphics are beige and minimalist.

New logos: RTL5 and RTL8

RTL5 and RTL8 are two TV channels from the Netherlands' largest commercial broadcaster, RTL Nederland. On Monday, August 27, they both launched new looks for the autumn season.

The group also owns RTL4 and RTL7, and since 2005 they have all used logos created from the same template. RTL7 diverted from this standard when it introduced a new logo in 2010, and this rebrand means all four channels have unique logo designs once again.

To create distinctive identities, RTL hired two different agencies. RTL5 was remade by Grump who turned the number five into a "character" that gets incorporated into programmes. The female-leaning RTL8 was rebranded by Terra Lemon, and the channel's managing director describes the new look as "robust, modern, dynamic and fresh".

New logo: George Washington University

George Washington University is a private university in Washington, D.C., founded in 1821 and bearing the name of the first American president since 1904. This weekend, on August 26, it revealed a new visual identity.

The primary version of the new logo is a stacked sans serif wordmark in the university's colors. It can be used with a digital portrait of Washington, created by John McGlasson, the university's assistant director of visual design, based on a famous sculpture of the president by Jean-Antoine Houdon.

GW hired FutureBrand to oversee the identity design, while 160over90 designed new communication materials.

The previous logo was troublesome in a digital environment, and was also applied inconsistently. This exercise is aimed at uniting and tightening the university's visual identity.

New logo: Energy Australia

Last year, the Australian gas and electricity company TRUEnergy acquired state-owned EnergyAustralia's retail business, including its name. As a result, the remaining electricity grid operations were renamed Ausgrid.

Recently, TRUEnergy announced that it would adopt the EnergyAustralia name and unveiled a new corporate identity. The new symbol is a glowing E, that should perhaps remind us of a compact flourescent.

New look: Viasat Film

Last spring, the Nordic pay TV platform Viasat rebranded its premium movie channels, giving up the 22 year old TV1000 name for "Viasat Film". The British broadcast design agency Devilfish were hired to handle all parts of the visual identity, from logos to on-screen graphics, with help from the production company Foreign Office.

The thread running through the entire package is cinematic light. The six thematic channels use light inspired by their respective genre, slow motion police lights for Viasat Film Action, smoky search lights for Viasat Film Classic, bright sunlight for Viasat Film Family, glittery water for Viasat Film Nordic and drapes for Viasat Film Drama.

Devilfish and Foreign Office also created six idents, that they describe as "mini-scenes in cinematic style, each with just a whiff of a story pulling you inside".

New logo: Love Radio

Love Radio is a Russian radio network available around Russia, broadcasting a mix of Soft AC and hit music. Recently, it unveiled an updated logo ahead of a large advertising campaign. The new logo was reportedly developed in house.

New logo: Löfbergs

Löfbergs Lila is a Swedish family-owned coffee maker. Founded in 1906, it is today one of the larger coffee brands in the Swedish market. The name means "Löfberg's Purple" and is derived from its purple packaging. Recently, the company announced that it would drop "Lila" from its name and introduce an updated corporate identity.

Although no longer part of the name, the (literally) trademarked purple colour will still be featured prominently on the packaging. The logo has been redesigned with grotesque letters that look substantially different from the previous logo. Someone also felt that the logo needed to include a coffee bean in the letter Ö.