New logo: Amedia

A-pressen is a major Norwegian media group, mostly concerned with print newspapers. It has historically had ties to the labour movement, and is still part-owned by the Norwegian Confederation of Trade Unions. This week, on September 10, it was announced that it would change its name to Amedia, following a merger with another newspaper concern, Edda Media.

The new name takes an A from A-pressen and the word "media" from Edda Media, continuing the legacy of both groups.

An Oslo communication agency called Itera Gazette is credited for coming up with the new visual identity. It is said to have been developed to "describe the diversity in the concern's involvements".

New logo: Futbol

Futbol and Futbol+ (Футбол, Футбол+) are two Ukrainian TV channels completely dedicated to football (soccer). Last week, on September 8, they introduced new logos for the new football season. The redesign intends to distinguish the two channels from each other by giving them separate on-air graphics.

New logo: Icelandic Glacial

Icelandic Glacial a brand of mineral water tapped at the Ölfus Spring on Iceland and sold to Europe and North America. This month, the brand introduced a new label and redesigned bottle, created by Team One, a communications agency head-quartered in Los Angeles.

The new bottle is designed to stand out among other premium water, taking cultural and natural features from Iceland and the spring.

New logo: EE

Everything Everywhere is mobile telecommunications operator formed in 2010 when France Telecom and Deutsche Telecom merged their UK mobile businesses, that had until then operated under the brands Orange and T-Mobile. Today, September 11, it announced that it would launch a new brand called EE for its upcoming 4G network.

EE brand identity was developed by Wolff Olins, who were also involved in the launch of Orange back in the 90s. Visually, the identity is dominated by dots. The twos Es are made up of tiny dots, sitting on top of two circles (or larger dots). An entire typeface family of dotted letters, called EE Nobblee, has been created. Much of the communication materials also feature a grid of dots. The colour scheme is dominated by yellow and teal.

It appears the network brands Orange and T-Mobile will survive for now, existing "alongside" the new EE network. However, it is already clear that the 720 Orange and T-Mobile stores will be rebranded as EE stores.

New logo: Eram

Eram is a French shoe store chain, founded in 1927 with about 1700 stores around the country. Recently, it introduced a new logo on its website.

Eram's logo was last changed in 2006, when Saguez & Partners added an accent mark above the E and established sunny yellow as the signature colour. That colour scheme is maintained with the new look. The E is now in a separate typeface, further highlighting it and allowing it to possibly be used separately.

New logo: Conax

Conax is a Norwegian company that maintains a conditional access system of the same name that is used by television distributors around the world. Last week, at the International Broadcasting Convention in Amsterdam, it unveiled a new corporate identity.

At the center of the new identity is a "sculpture" that somewhat resembles an X onto which different "scrambled" images are projected.

New logo: Optimum

The American cable company Cablevision uses the brand name Optimum for many of its services. Last week, on September 6, Optimum unveiled a simple new logo.

The new corporate identity system is designed by New York agency Collins and is launched with an ad campaign created by Mother NY.