New logo: Butagaz

Butagaz is a French distributor of butane and propane gas, owned by Shell. Last week, on September 20, it unveiled a new corporate identity to mark its 80th anniversary.

The previous logo was introduced in the late 80s. Its colour scheme is carried over to the predecessor, but other than that it has been completely redesigned. The company says its new logo is characterised by "roundness, lightness and fluidity" and that its is "riding a wave of modernity and innovation".

New logo: Euro Florist

Euro Florist is a European flower delivery organisation that has thousands of affiliated florists in much of northwestern Europe. Recently, it has started rolling out a new logo.

The new symbol is a bird, that also looks a bit like a flower, which is a good metaphor for a flower delivery company. Representatives say the colourful logo used up until now wasn't very practical, and that the new one has a symbol that can be used without a wordmark.

The new look has already been rolled out to Belgium, the Netherlands, Germany and Austria, as well as France where the company is marketed as Téléfleurs.

New logo: Senseo

Senseo is a coffee pod system owned by two Dutch companies, appliances producer Philips and the previously Sara Lee-owned coffee maker Douwe Egberts. Recently, Senseo has started rolling out a new visual identity, partly coinciding with the launched of a new coffee maker called Senseo Twist.

The awful typography used up until now has been replaced by a swirly wordmark. The generic coffee imagery from the previous packaging is being abandoned in favour of a simple elegant solution where the logo is placed on a colour-coded circle with concentric circles radiating from it.

New look: General

Snus is a moist powdered tobacco product, primarily consumed in Scandinavia. In Sweden, the most sold snus brand is called General and produced after a recipe made up in 1866. The brand now includes 14 different products, and recently they started introducing a new look, created by The Brand Union in Stockholm.

The new design creates a more unified look for the products carrying the General brand. Visual cues were taken from the brand's history.

New logo: Velatia

Grupo Ormazabal is a Spanish industrial group that has its origins in Ormazabal, a company that manufactures and installs electricity grids. Over time it has expanded into other fields in infrastructure. This week, on September 17, the group was renamed Velatia, following a merger with another company called Ikusi.

An objective of the renaming is to give the group an identity that is separate from its subsidiary with the same name. Velatia is included in the logos of the group's subsidiaries as an endorser brand.

New look: VTM

VTM is the largest commercial TV channel in Flanders, the Flemish-speaking part of Belgium. Last month, it introduced a new look to launch the new autumn.

Three agencies were involved in creating the new look, Gédéon created the visual elements, jingle producer Brandy came up with the audio branding and Flexus did strategy.

The social media savvy identity is launched with the new slogan Je beleeft het hier, meaning "You experience it here". The on-air graphics have been designed to include viewer contributions in the form of text messages and videos. Visually, the graphics are inspired by the angles in VTM's logo.

New logo: CTC

CTC is one of the largest TV networks in Russia, and the most-watched network that isn't owned by the state. This month, on September 15, it launched a new on-screen look along with a completely new logo for the first time in over a decade.

The London office of BDA Creative finalised the new look. The colourful on-air package is said to be built around the tagline "the power of light". Yellow, which has previously been the network's signature colour, is still heavily featured, but is complemented with a full range of bright colours.