Monday, October 8, 2012
New logo: Óčko
Óčko is Czech television channel that is mostly dedicated to music. In September, a new look was presented that is due to launch this autumn, created by the production company Frame 100R who worked with motion designer Lukáš Veverka.
The previous look was messy and inconsistent, with several graphics packages used for different segments. The new one is more unified and built around the red circle that is present in the logo in the form of the two o's. The circular form is of course easy to ascribe meaning to, in this case it is old recording mediums as well as current controls on multimedia players.
The circle appears in all on-air graphics in different innovative forms. Other graphics are relatively simple, but are using modern technology to be responsive and move with the music.
Labels:
2012,
Czech Republic,
new logo,
television
New logo: TV1000 Russia
TV1000 is a movie channel brand owned by Swedish media company MTG, originally launched in the Nordic countries in 1989, and later expanded to much of Eastern Europe, including Russia. The brand was abandoned in the Nordic countries earlier this year, but is still going strong in Eastern Europe. Earlier this month, three new TV1000-branded channels were launched in Russia and the other CIS states, and with that came a new logo.
The previous TV1000 logo contained a sphere with a star. That is maintained in the new logos, but the star has been made more obvious (and frankly not as elegant). The typeface is Gotham with a 3D extrusion.
Labels:
2012,
Devilfish,
new logo,
Russia,
television
Friday, October 5, 2012
More on: Yu
The Russian music channel Muz-TV was relaunched in September as "Yu", a general youth channel: It was reported here back in August, but at the time there was little more than a low-resolution version of the logo available. Since then, it has been revealed that the on-air graphics were created by BDA Creative in London. Brand consultancy Komandor Brains & Brands handled strategy.
Labels:
2012,
BDA Creative,
motion,
Russia
New logo: RTL II Hungary
October 1 saw the launch of RTL II, a new TV channel from RTL Klub, one of the major commercial broadcasters in Hungary. It targets the entire family with a general mix of entertainment programming.
The logo for the new channel had been revealed several months ago and is made up of five squares, with two orange ones representing the number two.
Labels:
2012,
Hungary,
new logo,
television
Thursday, October 4, 2012
New logo: UBRiR
The Ural Bank for Reconstruction and Development (Уральский банк реконструкции и развития in Russian, abbreviated UBRR) is a Russian bank, founded in 1990 and head quartered in Yekaterinburg. This week, on October 1, it presented a new corporate identity, created by Russian brand agency Mildberry.
The new logo features a ribbon forming the initials UB in Latin letters. It is brighter and friendlier than its predecessor, with a colour scale based on blue, red and the shades in between.
New logo: MEC
Some readers may be familiar with MEC, an international media and communications agency that is owned by WPP. This week, on October 2, it launched a new corporate identity around the world. It was created for them by sister company Lambie-Nairn.
The logo is an expression of MEC's aim to bold and different.
Labels:
2012,
Lambie-Nairn,
marketing,
new logo
New logo: MyCall
Lebara is a Norwegian telecommunications company that provides affordable international telephony through pay-as-you cards in many European countries. These services specifically target ex-pats and are widely advertised in immigrant neighbourhoods around Europe. Yesterday, on October 3, Lebara changed its name to MyCall.
Labels:
2012,
Brandlab Oslo,
new logo,
Norway,
telecommunication
Subscribe to:
Posts (Atom)






