New logo: Skala

Landteknikk is a Norwegian company that provides equipment and technical solutions to the food industry. Currently celebrating its 75th anniversary, it changed its name to Skala at the beginning of this month, with a new visual identity and strategy developed by Grid Design in Oslo.

Skala is Norwegian for "scale", and a company brochure explains that the name should be associated with expressions derived from it, such as "scalability" and "economies of scale". The rebrand brings together a number of subsidiaries under the Skala brand that had previously been independently named.

New logo: Meica

Meica is a German food manufacturer founded in 1908, primarily known for a broad range of canned sausages with names like Deutschländer, MiniWini, Trueman's and Curry King. Having used the same logo for decades, it introduced a refreshed version at some point this year.

The edges in both the wordmark and its background plate have been softened, and a bevel effect has been added. The new look is introduced gradually along with small refreshes of jar labels.

New logo: Polish Council of Shopping Centres

The Polish Council of Shopping Centres (or Polska Rada Centrów Handlowych, PRCH, in Polish) is an association of retail real estate owners in Poland. Last week, it launched a new logo, created by Diagram Brand Design.

The new mark is "filled with new symbolism", representing both an architectural plan and the shopping center's role as a new place for trade in a city.

New logo: Vijf

Earlier this year you could read about Vier, one of the larger commercial channels in Belgium, that got a new minimalist logo (see more at Creative Review). It has a sister channel called Vijf (meaning "Five") that targets women. To kick of the autumn season, it launched a new look that goes in a style similar to that of Vier.

The new look was unveiled in August and launched on September 3 with a slate of the programmes. Note: The colours in the logo seen above may not be entirely correct.

New logo: Initiative France

France Initiative is a national network of organisations that offer unsecured loans to businesses, consisting of 238 member "platforms" around France. On October 1, it decided to flip its name to become Initiative France and adopt a new brand architecture for the organisation and its members, designed by Paris agency Fondamenti.

The new logo system is made up a blue trapezium with the word "Initiative" that is used in the logos of all members, and a rectangle with the name of the local organisation in a colour chosen locally. This serves to straighten up the communicatively messy situation where each local organisation had its own logo.

New logo: Alberflex

Alberflex is one of the larger manufacturers of office furniture in Brazil. In September, it unveiled a new corporate identity, created by Futurebrand. It was launched with a campaign created by ad agency Verbo Comunicação.

The new look combines rounded typography with green-blue A, that represents the "comfort, modernity and creativity" of its products.

New logo: Wexler

Wexler is a Russian company that manufactures tablet computers and e-book readers. This month, it launched a new visual identity, created by Moscow agency Depot WPF.

The new visual identity sets out to appeal to a younger generation with a solution that differs from its competitors. It is personal, and decidedly not technical. Depot WPF also developed the brand positioning and packaging.