New logo: Dallas

The Dallas Convention & Visitors Bureau unveiled a new logo on Friday. This clear and modern wordmark with a star included in the D will be used to market one of the major cities in the Lone Star State to tourists. The logo comes with a new tagline, "Big Things Happen Here".

The new logo replaces a brush wordmark and the tagline "Live Large. Think Big.", introduced in 2004. Local press credits local brand consultancy TracyLocke as having a leading role in the development of the new brand and message.

More on: D8 and D17

Back in September, this blog reported on the substantial relaunch of two national TV channels in France, now called D8 and D17 and owned by Canal+. The agencies behind that redesign are Flab Prod in Paris and Troika Design Group in Los Angeles. Neville Brody's Research Studios were also involved. Troika has posted two extensive case studies of their work, part of which are is republished below.

New logo: Norsk Olje & Gass

The Norwegian Oil and Gas Association (Norsk Olje & Gass in Norwegian) is the new name for what used be called the Norwegian Oil Industry Association (Oljeindustriens Landsforening), an employers' organisation for Norway's important oil and gas industry. The namechange took place on September 17. Oslo-based Grid Design has developed both the new name and the visual identity, which communicates Norway's position as a producer of both oil and gas.

New logo: Nicox

Nicox is a French pharmaceutical company, primarily working with medical explitation of nitric oxide, hence the name. This week, on October 22, it unveiled a new viusal identity as it also announced a new product called AdenoPlus, a test for acute conjunctivitis. The new logo "represents [Nicox's] new positioning as an international late-stage development and commercial ophthalmic group".

New logo: Gjensidige

Gjensidige is a major Norwegian insurance company, tracing its roots back two centuries to rural fire insurers, the first of which was founded in 1816. In addition to its home market, it now also has activities in Denmark, Sweden and the Baltic states. Yesterday, October 24, Gjensidige previewed a new corporate identity, created by Dinamo Design in Oslo.

Gjensidige has long used an image of a watchman as company symbol, first introduced in 1932 as an advertisement figure. He was last redesigned in 2005, when the company changed its name from Gjensidige NOR, having merged its banking subsidiary into DnB NOR a few years earlier.

In the new version he has been made into a silhouette, enclosed by a circle with two colours divided by his walking stick.

A new communicative style has been developed, focused on the needs of costumers rather than products. It is warm and friendly, with a set of colourful figures and icons and a "handwritten" typeface.

New logo: Skala

Landteknikk is a Norwegian company that provides equipment and technical solutions to the food industry. Currently celebrating its 75th anniversary, it changed its name to Skala at the beginning of this month, with a new visual identity and strategy developed by Grid Design in Oslo.

Skala is Norwegian for "scale", and a company brochure explains that the name should be associated with expressions derived from it, such as "scalability" and "economies of scale". The rebrand brings together a number of subsidiaries under the Skala brand that had previously been independently named.

New logo: Meica

Meica is a German food manufacturer founded in 1908, primarily known for a broad range of canned sausages with names like Deutschländer, MiniWini, Trueman's and Curry King. Having used the same logo for decades, it introduced a refreshed version at some point this year.

The edges in both the wordmark and its background plate have been softened, and a bevel effect has been added. The new look is introduced gradually along with small refreshes of jar labels.