New look: DAB

DAB, which stands for Dortmunder Actien-Brauerei, is a German brewery and a beer brand owned by the Radeberger group. Sold around Europe, it was recently redesigned by an Italian agency, Robilant Associati.

The redesign carefully preserves the equity in the previous label, but opens it up gently.

New look: The CW

The CW is the fifth-largest English language television network in the United States, formed in 2006 when The WB and UPN merged. It skews more to younger viewers than the four larger networks, with series including 90210, Gossip Girl and America's Next Top Model. For the start of the autumn season, the network has a new look and a new slogan, "TV Now", as part of a strategy to further turn The CW into a multi-platform, multi-screen brand. It runs through the new look as both a promise and a call to action.

Los Angeles motion design studio Troika have been working with The CW since its launch and designed the original logo and on-air graphics package. They are also behind this latest redesign. The new look replaces the "TV To Talk About" branding that was introduced in 2009, also created by Troika.

New logo: Dallas

The Dallas Convention & Visitors Bureau unveiled a new logo on Friday. This clear and modern wordmark with a star included in the D will be used to market one of the major cities in the Lone Star State to tourists. The logo comes with a new tagline, "Big Things Happen Here".

The new logo replaces a brush wordmark and the tagline "Live Large. Think Big.", introduced in 2004. Local press credits local brand consultancy TracyLocke as having a leading role in the development of the new brand and message.

More on: D8 and D17

Back in September, this blog reported on the substantial relaunch of two national TV channels in France, now called D8 and D17 and owned by Canal+. The agencies behind that redesign are Flab Prod in Paris and Troika Design Group in Los Angeles. Neville Brody's Research Studios were also involved. Troika has posted two extensive case studies of their work, part of which are is republished below.

New logo: Norsk Olje & Gass

The Norwegian Oil and Gas Association (Norsk Olje & Gass in Norwegian) is the new name for what used be called the Norwegian Oil Industry Association (Oljeindustriens Landsforening), an employers' organisation for Norway's important oil and gas industry. The namechange took place on September 17. Oslo-based Grid Design has developed both the new name and the visual identity, which communicates Norway's position as a producer of both oil and gas.

New logo: Nicox

Nicox is a French pharmaceutical company, primarily working with medical explitation of nitric oxide, hence the name. This week, on October 22, it unveiled a new viusal identity as it also announced a new product called AdenoPlus, a test for acute conjunctivitis. The new logo "represents [Nicox's] new positioning as an international late-stage development and commercial ophthalmic group".

New logo: Gjensidige

Gjensidige is a major Norwegian insurance company, tracing its roots back two centuries to rural fire insurers, the first of which was founded in 1816. In addition to its home market, it now also has activities in Denmark, Sweden and the Baltic states. Yesterday, October 24, Gjensidige previewed a new corporate identity, created by Dinamo Design in Oslo.

Gjensidige has long used an image of a watchman as company symbol, first introduced in 1932 as an advertisement figure. He was last redesigned in 2005, when the company changed its name from Gjensidige NOR, having merged its banking subsidiary into DnB NOR a few years earlier.

In the new version he has been made into a silhouette, enclosed by a circle with two colours divided by his walking stick.

A new communicative style has been developed, focused on the needs of costumers rather than products. It is warm and friendly, with a set of colourful figures and icons and a "handwritten" typeface.