Tuesday, November 13, 2012
New logo: Stimorol / Hollywood
Stimorol and Hollywood are two European chewing gum brands owned by Mondelez, which until recently was called Kraft Foods. The two brands have had the same owner since 2002, when Stimorol was acquired by Cadbury, which in turn was bought by Kraft Foods in 2010. Hollywood Chewing Gum is a classic French chewing gum brand dating back to the 1950s, while Stimorol was originally a Danish brand that is available in Scandinavia, Benelux and Switzerland.
This year, the two brands have both introduced new logos that feature a red smile, lining up with the smile logo already used by Trident in the UK.
New logo: Brasil Kirin
Schincariol, a major Brazilian brewery company, announced yesterday, November 12, that it would change its name to Brasil Kirin, following its acquisition by the Japanese Kirin group last year. The new name was announced at a company event with 2000 employees and is strictly a change of corporate identity, all consumer brands remain unchanged.
The new logo combines Kirin's wordmark with the word "Brasil" in the same typeface and an icon of colourful shapes that can also be used as patterns.
Monday, November 12, 2012
Logo round-up: October 2012
The new logos for Wendy's, Univision and AIG stand among the October rebrands. But there were plenty of other notable new logos launched last month around the world.
If you feel there's something significant missing, feel free to post a comment about it below.
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New look: Kasztelan
Kasztelan is a Polish pilsner brand that has been brewed since way back in the early 1970s. Today, it is a part of the Carlsberg Group. Polish design agency Studio DN Design Group have been responsible for the brand packaging and labels since 2006. In that time, the design has received slight incremental updates. Another such update was revealed recently and can be seen above.
The aim of these redesigns have been to transform Kasztelan from a regional brand into a national one.
Friday, November 9, 2012
New logo: Layf Financial Group
Layf, spelled in Russian as Лайф, a cyrillisation of the English word "Life", is a Russian financial holding company that owns eight Russian banks and several other financial assets. In October, it unveiled a new corporate identity, created by Russian agency AIC.
The new logo features an organic and fluid icon made up of circles in different colours. I should reminds us both of cell division and fingerprints. The typeface used is Ebikastuz.
New logo: Diamond Bank
Diamond Bank is an international bank based in Nigeria. On Wednesday, November 7, it unveiled a new corporate identity along with plans to open more offices. It is now marketed as "Diamond – Your Bank".
The new logo is essentially a refresh of the old one, the icon is mostly kept intact, but grey tones have been replaced by more optimistic colours.
Thursday, November 8, 2012
New logo: Senterpartiet
Senterpartiet, or the Centre Party, is a Norwegian political party that developed from the agrarian movement and today holds centrists views. It one of three parties in the social democratic coalition that rules Norway at the moment. This week, on November 6, Senterpartiet unveiled a new logo, created by Oslo agency Design Container.
The party symbol has long been a four leaf clover, and the new look is an evolution of that symbol. In the new logo, the clover has been redesigned to make its four petals resemble interlocking hearts. Green is the party's signature colour and is still dominant. A new graphical element made up of short lines has been created and is used in many applications.
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