New logo: E. Leclerc

E. Leclerc is a major French hypermarket chain. It includes about 560 stores in France and a few dozen more in Italy, Poland, Portugal, Spain and Slovenia. Recently, the chain has started rolling out an updated and somewhat modernised version of its logo. It features a new typeface and an inverted version of the L-in-front-of-a-moon icon.

Polish media are crediting Paris agency Saguez & Partners with creating the new logo. (Awaiting confirmation.)

Reports on a new logo appeared in September, and the company started using it in its marketing and on websites in late October and early November.

New logo: Here maps

Yesterday, November 13, Nokia unveiled the name for their digital map service that will utilise Nokia's expertise in digital mapping, as well as the technology of a recently purchase 3D mapping company called Earthmine. It will simply be called Here and be accessible across multiple devices. The new logo consists of the word here, tilted at an angle. The service's official Twitter account says "the tilted logo symbolizes the pin on a map".

New logo: Stimorol / Hollywood

Stimorol and Hollywood are two European chewing gum brands owned by Mondelez, which until recently was called Kraft Foods. The two brands have had the same owner since 2002, when Stimorol was acquired by Cadbury, which in turn was bought by Kraft Foods in 2010. Hollywood Chewing Gum is a classic French chewing gum brand dating back to the 1950s, while Stimorol was originally a Danish brand that is available in Scandinavia, Benelux and Switzerland.

This year, the two brands have both introduced new logos that feature a red smile, lining up with the smile logo already used by Trident in the UK.

New logo: Brasil Kirin

Schincariol, a major Brazilian brewery company, announced yesterday, November 12, that it would change its name to Brasil Kirin, following its acquisition by the Japanese Kirin group last year. The new name was announced at a company event with 2000 employees and is strictly a change of corporate identity, all consumer brands remain unchanged.

The new logo combines Kirin's wordmark with the word "Brasil" in the same typeface and an icon of colourful shapes that can also be used as patterns.

Logo round-up: October 2012

The new logos for Wendy's, Univision and AIG stand among the October rebrands. But there were plenty of other notable new logos launched last month around the world.

If you feel there's something significant missing, feel free to post a comment about it below.

New look: Kasztelan

Kasztelan is a Polish pilsner brand that has been brewed since way back in the early 1970s. Today, it is a part of the Carlsberg Group. Polish design agency Studio DN Design Group have been responsible for the brand packaging and labels since 2006. In that time, the design has received slight incremental updates. Another such update was revealed recently and can be seen above.

The aim of these redesigns have been to transform Kasztelan from a regional brand into a national one.

New logo: Layf Financial Group

Layf, spelled in Russian as Лайф, a cyrillisation of the English word "Life", is a Russian financial holding company that owns eight Russian banks and several other financial assets. In October, it unveiled a new corporate identity, created by Russian agency AIC.

The new logo features an organic and fluid icon made up of circles in different colours. I should reminds us both of cell division and fingerprints. The typeface used is Ebikastuz.