Friday, November 30, 2012

New logo: Eurovision


Back in June, the European Broadcasting Union, a federation of broadcasting organisations in Europe and its surroundings, announced a new corporate identity. At the time, we only had a fairly nondescript logo and some applications. Since then it has been announced that the corporate identity was created by Studio Dumbar in the Netherlands and some new elements have been revealed, including a symbol and a new logo for EBU's television cooperation Eurovision, as well as its radio counterpart Euroradio.

Yesterday, November 29, Eurovision revealed the new intro that will precede broadcasts over the Eurovision network. It will first be seen on-air before the Junior Eurovision Song Contest tomorrow.

The new intro features pulsating circles that eventually form the symbol included in the Eurovision logo. According to a press release, the symbol "reflects Eurovision's modern outward look and its ability to unite audiences in a unique, international broadcast experience". The opening fanfare, taken from Marc-Antoine Charpentier's Te Deum, has been used since the 1950s and is still there.

Thursday, November 29, 2012

More on: C More


In September, the Scandinavian branch of the premium TV channel Canal+ was renamed C More. It was covered here back in June when the rebrand was announced. The new logo was developed by Ohlsonsmith, while the on-air design came from Swedish broadcast design studio Dallas.

Dallas were also the agency behind the previous on-air design for Canal+ in Scandinavia, introduced in 2007. Where it was built on realistic 3D renderings on dark backgrounds, the new look is much brighter and lighter. Idents feature some kind of colourful smoke or streams of water that expand.

Croustipate (2011)


Croustipate is a French brand for different products based on ready-made dough, such as pizza kits and pastries. In late 2011, the brand received received an overhauled design, created by the French design agency Graphèmes.

The redesign was based on the proposition that Croustipate "appropriates the pastry chefs expertise". Graphèmes simplified the brand expression to make it feel more exclusive. The new packaging is predominantly brown, were the old packaging featured a blue logo and several background colours. This is a quite radical change that does away with visual cues that have been established for over a decade. The logo contains some a straws of wheat and a slightly curled C that should remind us of rolled dough.

Wednesday, November 28, 2012

New logo: University of the Arts Helsinki


The University of the Arts Helsinki (known in Finnish as Taideyliopisto) is a new arts education institution in the Finnish capital, due to begin next year when three well-respected academies are merged; the Finnish Academy of Fine Arts, the Sibelius Academy and the Theatre Academy Helsinki. Its visual identity was revealed yesterday, November 27, and created by Finnish design studio Bond.

The names of the three academies that make up the new university are to be retained. They will be linked together through an X symbol and irregular three-dimensional wordmarks. My Finnish isn't great, but I've gathered that the X icon is intended to act as a starting point and a meeting place for discussions about the arts and art education.

Tuesday, November 27, 2012

New look: Müller Corner


Müller Corner is a range of yoghurts sold by the German dairy company Müller on the British market. This month, the brand has received an overhauled package design, created by Coley Porter Bell. The redesign aims to "improve consumer appetite appeal and navigation at point of sale".

The brand's previous packaging turned out to be short-lived. It was introduced a little bit more than a year ago and created by JKR. It was covered here at the time. Back then, the plan was to create a unified "branded segment" in the store with packaging dominated by a cool blue shade.

CPB's redesign goes in the other direction, preferring to differentiate the flavours and variants with decorations and other imagery. At the same time, different blue shades are still part of the packaging.

New logo: Düsseldorf


Düsseldorf is the capital and second largest city in the German state of North Rhine-Westphalia, and the seventh largest city in all of Germany. Yesterday, Düsseldorf's mayor presented the above mark that will be used to market and represent the city. Reports say it will be supplementary and that existing city logos will remain in use.

The new symbol is recognised around the world as a happy emoticon, that is produced a colon and the letter D. That letter also happens to be the first letter in Düsseldorf. It was created by BBDO who were selected out of 66 agencies, five of which where allowed to put forth proposals to the mayor.

Monday, November 26, 2012

New logo: Digi Sport


Digi Sport is a set of premium sports channels available in Romania, Hungary, Slovakia, the Czech Republic and Croatia from the regional satellite company Digi. On August 1, it launched a completely new look, created by British broadcast design studio Kemistry, who had previously redesigned other channels for Digi. On-screen, the logo is constantly moving through fluid animation. Info graphics are also animated and use the same purple and blue colour scheme as the logo.