Logo round-up: December 2012

A bit belated, but here's the logo round-up for December 2012. This was a month that saw a new visual identity for Weight Watchers, Comcast claiming NBC's peacock as its own, a colourful kangaroo for Australia and about three dozen other notable brand identity design projects from around the world.

New look: ITV2, ITV3, ITV4 and CITV

In addition its primary channel, ITV also has four additional "digital" channels, launched several years ago. They are called ITV2, ITV3, ITV4 and CITV and cater to different audiences. These channels also launched new look this morning.

Unlike ITV, which has a logo that constantly changes colour, the digital channels each have a defined signature colour. All idents and information specific to each channel can be found below.

ITV's new look launched today

This morning saw the launch of a rebrand for Britain's most watched commercial broadcaster, ITV. The new logo, unveiled back in November, was implemented simultaneously across all assets, including the main ITV network (previously known as ITV1), the four additional channels, the regional news stations and the production and distribution business ITV Studios.

The rebrand was directed by the in-house bureau ITV Creative. The logo was developed by ITV with designer Matt Rudd and type foundry Fontsmith. The latter also developed a new typeface family, called ITV Reem.

The ITV network now has a broad set of idents with snippets of footage that "captures moments from everyday life across the UK, featuring real people and real scenes". The logo blends with the background by picking the colours behind it.

New logo: Moscow Exchange

The Moscow Exchange was formed in late 2011 when Moscow's two major stock exchanges, MICEX and MTS, were merged. The new company was left without a proper corporate identity for about a year until a new logo was unveiled on December 18. The new name, Moscow Exchange (or Московская Биржа in Russian), had been known for a few months by then.

The new icon is inspired by two mathematical symbols, the natural join symbol (⋈) and infinity (∞). This is placed on a red square, which is taken from the English name for the central square in Moscow.

New logo: Figaro

Figaro is a leading brand of chocolate in the Czech Republic and Slovakia. Tracing its history back to a factory founded in the 19th century, the brand was bought by Kraft General Foods in 1993 and is now a part of Mondelez. This past autumn the brand received new packaging for its primary product line that also featured a refreshed logo.

The packaging is now dominated by a red signal colour, with coloured ribbons to help the consumer separate different flavours.

New logo: DeNA

DeNA is a Japanese company that developes mobile portals and online shopping services, which describes itself as "the global leader in mobile Internet services". Today, January 10, it launched a new corporate identity.

The logo is an expression of the new tagline "Delight and Impact the World", where the D has been turned into an emoticon, representing delight. The exercise also sees some of the company's global subsidiaries being rebranded with the corporate name.

Update January 10: Wolff Olins recently announced that they created the new brand identity together with Japanese branding agency Hakuhodo.

New logo: Tostitos

Tostitos a major American brand of tortilla chips, owned by Frito-Lay, a division of PepsiCo. Late last autumn it started rolling out a refreshed visual identity with new packaging.

Overall, the packaging is cleaner. The rough surfaces of some earlier packaging are being replaced by graphical sunbeams in clear colors radiating from a product window as the center of the bag. The logo has also be straightened up and simplified. The new look is being launched with some new products, such as the "Tostitos Cantina" chips, inspired by Mexican restaurants.