New look: Allinson Flour

Allinson is a British brand of flour, owned by the Silver Spoon Company, which in turn is a part of Associated British Foods. This month, a new package design for Allinson Flour was unveiled, created by package design agency Family (and Friends).

The agency were appointed for its work with Allinson Bread in 2011. Allinson Bread and Allinsons Flour are owned by different companies within the same corporation and have until now been independently branded. This exercise brigs them closer by giving the flour range the same signature wordmark as the bread range, as well as a very similar windmill icon.

The packaging still differs from the bread range, adopting different simple patterns that livens up the flour sacks.

The previous packaging was introduced in 2007 and designed by Ziggurat Brands. It aimed to rejuvenate the flour sector by putting emphasis on the craft of baking and the brand's heritage.

New look: State Fair

State Fair is a brand for ready-made corn dogs, a very American snack made from a hot dog wrapped in a deep fried cornmeal coating, typically served on a stick. Recently, the brand got a refreshed look, created by PKG in Chicago.

The primary aim was make it easier to navigate between flavours and to evolve the packaging by showcasing its "playfulness". As part of this, just about every aspect of the packaging has been refined and made more contemporary, but the brand hasn't changed direction. The various shadings in the logo have been refined, although the typography is left unchanged.

New logo: Klépierre

Klépierre is a French company that invests in commercial real estate, including shopping centres and office space. Yesterday, January 24, it announced a new corporate identity, created with Interbrand Paris.

The exercise brings all fully owned companies in the concern under the Klépierre name, most notably the shopping centre division that until now has been known as Ségécé. The new icon is a "highly architectural" K.

New logo: HD1

December 12, 2012 saw the launch of six new national television channels in France that had been licensed earlier that year. On of the more high-profile channels were HD1, a new channel dedicated to series and movies launched by TF1, the leading commercial broadcaster.

The visual identity was devised by broadcast design agency Dream On. Overall, the on-air look has a cinematic premium feel. It is said to be designed as a series of stories, aiming to "give the brand a cinematic dimension and a promise of a great show". The break bumpers show blurred backgrounds where different objects appear to revealed the logo.

Dream On worked with a visual effects studio called Microbe Studio in creating the break bumpers.

New logo: Billboard

The Billboard brand is known around the world for its many music-related charts that are seen as the ultimate measure of success in the music business. The number of people who read the actual magazine behind the brand is probably a fraction of that, but this week it is launching a new look, created by Michael Bierut of Pentagram in New York, working with Billboard's own designers.

Since the issue of July 16, 1966, Billboard's masthead has featured a Bauhaus-inspired wordmark where four of the counters have been filled with different colors. It was given a small update in 1984 and has since remained unchanged.

It is now replaced by a thicker all lower-case wordmark that exploits the geometric nature of the name. On magazine covers, it is now presented in one color without filled counters, while the colored dots will remain in marketing and for digital platforms.

The entire magazine has been redesigned to be more relevant in today's music industry. This includes the charts, which are now easier to read.

New logo: Poczta Polska

Poczta Polska is the postal service in Poland, founded way back in 1558. Yesterday, January 22, it unveiled a new corporate identity as part of a modernisation process.

Until now, the Polish postal service has used a traditional post horn as part of an outdated and inconsistent visual identity. It has been replaced by a a new symbol that is an abstraction of the old post horn, and the colours have switched to red and yellow.

New logo: BRF

BRF Brasil Foods is a Brazilian food company that owns several classic food brands in Brasil. Last week, on January 16, it launched a new corporate identity that drops the tagline "Brasil Foods" from the name.

The new symbol is a colourful pattern that expresses of the company's positioning and values of leadership and cultivation of bonds and dialogues.