Thursday, February 28, 2013

New logo: Český rozhlas


Český rozhlas is the state radio broadcaster in the Czech Republic, broadcasting several radio stations, of which four are available nationally via regular analogue radio, thirteen are broadcasting regionally and a few more can be heard on digital platforms. Yesterday, February 27, it launched a new corporate identity programme across all platforms, developed by Czech design studio Marvil, who also branded the entire republic last year.

At the centre of the new identity is a strong and somewhat abstract R symbol. Where previously all services have all had great freedom to create their own individual logos, the new system is much more cohesive and strict. All networks now use the R symbol with the service name written in AG Book, an Akzidenz Grotesk variant.

New logo: Duratex


Duaretx is a Brazilian company that manufactures various fittings and features for furniture. This past January it introduced a new corporate identity, reportedly created by Futurebrand.

The new logo features an odd abstract shape, inspired by both drops of water and leaves as well as the letter D. It replaces a rhinoceros that has represented the company for some time.

Wednesday, February 27, 2013

New look: Firefox OS


Later this year, Mozilla is venturing into the smartphone and tablet computer business by launching its own Linux-based operating system, dubbed Firefox OS. This week at the Mobile World Congress, they showcased the platform, announced some features, and also revealed the new brand expression, created by Wolff Olins.

Taking inspiration from the freedom of mobile devices, Wolff Olins solution "unleashes" the fox in the Firefox logo in a series of vibrant and friendly images of the fox with its fire tail.

Tuesday, February 26, 2013

New logo: Fon


Fon is a Spanish company that operates several wi-fi networks around the world. Yesterday, February 25, at the Mobile World Congress it unveiled a new corporate identity, aimed at reflecting "the company's position as a proven solution for WiFi for individuals, businesses and telcos". The new identity was created by Interbrand and is due to be fully rolled out in March.

The new logo features a quite clever icon that combines a hot air balloon with the radiating arches we associate with wi-fi hotspots.

New logo: ČT :D


Česká televize is the state television broadcaster of the Czech Republic. Faithful readers may remember its new corporate identity, revealed last April and launched the following September. Last week, on February 21, the company unveiled two new channels with logos extending from that new identity system.

The two channels are the children's channel ČT :D and the cultural channel ČT Art. They will share one frequency, with ČT :D broadcasting during the day and ČT Arts after 8 p.m.

ČT :D will also be referred to as Déčko, which I belive means "the D", getting its name from the first letter in the Czech word for children. It also allows them to use a logo with a smiley emoticon. According to a press release, the smile symbol was chosen because it was "simple and all-encompassing", while also being easily identifiable and charged with positive emotions.

Friday, February 22, 2013

New logo: Munkholm


Munkholm is Norway's leading brand for non-alcoholic beer, launched in 1991 by the Ringnes brewery. This month, a new visual identity was unveiled for the brand, extending from everything from logo to packaging, all created by Strømme Throndsen Design.

The entire range has been cleaned up and redesigned to "emphasise the craft and tradition of beer brewing in a modern way", while retaining familiarity.

Thursday, February 21, 2013

New look: RSI La 1


La 1 and La 2 are the two TV channels from Radiotelevisione svizzera (RSI), the public broadcaster for the Italian-speaking part of Switzerland. They seem to be introducing new on-air graphics every couple of years, and this last happened on January 7 this year.

Much like in previous packages, the new idents reflect scenery and locations in RSI's area. Additional graphics rely on the channel logos as windows, while information graphics seem quite randomly based around marble runs.