Friday, March 22, 2013

New logo: NC+


NC+ is a new Polish satellite television distributor launched yesterday, March 21. It was formed from the merger of the country's second and third largest satellite distributors, Cyfra+, owned by France's Canal+, and N, owned by nationwide broadcaster NTV.

The logo combines elements from its predecessors, with the letter N and a blue colour taken from N and the rest inspired by Cyfra+' old logo. The service is launched with the ambiguous tagline "a new definition of entertainment".

Thursday, March 21, 2013

New logo: Latvian Mobile Telephone


Latvian Mobile Telephone (Latvijas Mobilais Telefons in Latvian, usually abbreviated LMT) is Latvia's oldest mobile telecommunications provider. Yesterday, March 20, it presented a new modern corporate identity.

The new logo contains four irregular polygons with rounded corner placed in a shape that roughly resemble a map of Latvia. The shapes can also be used on their own, for example in advertising imagery.

New logo: GU


GU is a rapidly expanding Japanese discount clothing store with about 200 stores. It is owned by Fast Retailing which also has the international chain Uniqlo in its portfolio. At the beginning of the month, March 5, its unveiled a new logo which it hopes will transform the chain into an international fashion brand. The new blue and yellow logo was reportedly designed by Japanese art director Kashiwa Sato, who also created Uniqlo's identity several years ago.

Tuesday, March 19, 2013

New look: CCTV-10


CCTV-10 is the science and education television network from China's state broadcaster CCTV. Around the time of the Chinese new Year, it launched a new look, created by Australian broadcast design agency Zspace and a Chinese company called Top Vision.

While still locked in CCTV's tedious brand system, it introduces a fresh new channel icon. Built around the idea of "the eye by which you can explore the world", it is made up of three crescents that spin around each other. The three crescents stand for discovery, observation and documentation, which is also reflected in the channel idents.

Monday, March 18, 2013

Logo round-up: February 2013


February saw several interesting logo changes from various companies around the world.

New logo: Sosialistisk Venstreparti


The Socialist Left Party (Sosialistisk Venstreparti, SV, in Norwegian) is one of seven political parties in the Norwegian parliament, currently a part of the governing centre-left coalition. As the name suggests, it is the most leftist of the Norwegian political parties. Last Friday at its party conference, a new logo was unveiled.

Newspaper reports say the party want to perceived as "sharper at the edges", which is reflected in the new logo which abandons the brush script and places the party initials in a triangle.

New logo: SCA


SCA is a global pulp and paper company specialised in consumer hygiene tissue and other kinds of forestry products. Founded in Sweden in 1929 as Svenska Cellulosa Aktiebolaget it now has activities around the world and is behind dozens of brands such as Tena, Libero, Cushelle, Libresse/Bodyform, Zewa and Plenty. Last week, on March 15, it presented its annual report and also unveiled a new corporate identity, created by Design Bridge.

SCA's icon is based on an old pagan symbol known as a valknut. The updated version has been given "stronger, more distinct colors and softer lines". It also includes the tagline "care of life".