New look: Global

Global is a Canadian television network, the second most watched network in the country behind market leader CTV. Last month, on February 20, it launched a new graphics package, created by BDA Creative in London.

BDA took "big, friendly and bold" as the brand position and developed a bright, colourful and fluid package built around the network's versatile cursor mark. The typography uses good ol' Gotham, often blown up to take over the entire screen.

New logo: UKTV

UKTV is a British broadcaster owned by the BBC and private investors to operate a series of channel's that provide a second outlet for BBC programming. Launched with just one channel in 1992, it expanded over time include a portfolio of ten channel's. Between 2007 and 2009, the company embarked on a strategy to turn these channels into stand-alone brands and removing links to the parent company. This month it announced that it would backtrack slightly on that measure and reintroduce UKTV as a brand for use in cross promotion and corporate communication.

This is done in the form a turquoise cloud logo, designed by Landor Associates. The brief called for a "bold new identity that represents UKTV’s internal and external culture and purpose". The individual channel brands will remain unchanged.

New logo: Gdańsk University of Technology

The Gdańsk University of Technology (known as Politechnika Gdańska in Polish) is a technical university in the Polish city of Gdańsk. It traces its root back to a school founded in 1904 under German rule. This month it has introduced a new visual identity, officially launched on March 19. It was developed by Polish design agency Mamastudio.

The previous logo was considered too complex with poor visibility. Mamastudio's task was to make it more modern and contemporary while maintaining continuity with the institution's history and traditions. As expected, students are outraged and have formed a Facebook protest group.

New logo: Monoprix

Monoprix is a French retail chain, positioned as somewhat more up-scale than regular supermarkets with a mix of groceries and department store items. This month it is introducing a new corporate identity with a new signature that it hopes will increase visibility and consistency.

In addition to its Monoprix stores, the company operates smaller stores under brand such as Monop', Dailymonop' and Monop'Station. These stores will be given a clearer brand hierarchy, and some will be renamed.

The chain also has a new symbol in the form an apostrophe, which replaces an M in a square used up until now. It should illustrate Monoprix's multichannel strategy and "the promise of a relationship beyond the store walls". A new slogan, "Vivement aujourd'hui", meaning "Live today", expresses the state of mind it want to communicate to its costumers as well as "a promise of surprise and innovation".

New logo: Banelco

Banelco, an abbreviation of Banca Electrónica Compartida, is an ATM network in Argentina. This month it has introduced a new corporate identity and new signage. It was designed by DAS Branding & Design who were selected through a contest.

Argentinian ATMs will now be found by looking for a clear red sign with a white B on it. The three lines in the logo were inspired the previous logo.

New logo: Kering

PPR – a French luxury and sporting goods company that owns brands such as Gucci, Saint Laurent Paris and Puma – announced on Friday, March 22, that it would change its name to Kering. The visual identity was developed by Havas Lifestyle, while the strategy and signature was drawn up by Dragon Rouge. A launch campaign was devised by TBWA\Corporate.

The new name will be pronounced as the English word "caring" as an expression of the corporate ethos. "Ker" also means both home and heart in Breton, a language spoken in the region of France where the company originated. It also introduces an elegant symbol in the form of an untamed owl. The owl's ability to turns its head symbolises the company's ability to anticipate trends.

New logo: InterRent

Europcar is an international car rental company based in based in France with activities in much of the rest of the world except North America. This week, on March 19, it launched a new low-cost car rental service that will operate under a new separate brand, InterRent. Initially, the service will be available in France, Germany, Spain, Portugal and the UK. The brand identity was developed by Brandimage.

The brand identity puts emphasis on simplicity, as expressed in the brand claim "drive, save, enjoy". The simplicity and cheerfulness in the symbol above also runs through the rest rest of the graphic expression, including a bunch of pictorgrams.