New logo: Nutmeg

Uk supermarket chain Morrisons has introduced a new range of children's clothing under the brand Nutmeg. The name and visual identity was developed by Wolff Olins.

The brand has been positioned as being about "real life family fashion", wiht trendy comfortable clothes adapted to everyday realities. The playful logo comes in a variety of colours and combinations.

New logo: AMC

Once called American Movie Classics, AMC is now known as the home of ground-breaking scripted dramas such as Mad Men, Breaking Bad and The Walking Dead. On March 31, for the season finale of The Walking Dead, it launched a new look. Everything was developed with broadcast branding agency Troika in Los Angeles.

At the center is the tagline and brand positioning "Something More", replacing "Story Matters Here". According to a press release, it "reflects the network’s ongoing commitment to providing a place for original stories and characters that defy expectations".

Starting off, the logo has updated and turned negative with slightly tweaked letterforms and a slated gold finish. The gold box should indicate both "premium quality and popular appeal". A challenge for Troika was to create a look with premium aesthetics that was seen as "accessible, warm, and welcoming".

New logo: Voya

The US operations of the Dutch financial group ING are about to be spun off into a separate company. As part of the that spin-off, it was announced last Thursday that ING U.S. would change its name to Voya Financial.

The name Voya was chosen through a regular naming process involving hundreds of names. It sounds a bit like the word "voyage", a the press release revealing the new name starts off by talking about how the company can help its costumers on a "voyage toward greater financial preparedness". As for the logo, its goodbye to the ING lion, but the signature orange color remains.

The new name and logo won't launch until the company has become independent, and that isn't scheduled to happen until next year. Interbrand reportedly aided in the name selection (awaiting confirmation that they were also behind the logo design).

New logo: CGN

Compagnie générale de navigation sur le lac Léman, abbreviated CGN, is a Swiss ferry company, operating several boats that traffic Lake Geneva between cities in France and Switzerland. This year its celebrates its 140th anniversary, and last month it unveiled a new corporate identity, created by Moser Design in Lausanne.

The brand portfolio has been cleaned, making the all sub-brands of CGN with a harmonious logo design. The typography is inspired by the striped shirts traditionally worn by French sailors, and extends to an entire typeface and a set of pictograms. Supporting colours were insired by the maritime signal flags, and theses flags are also used for a series of graphic patterns and images.

New logo: Videoload

Videoload is a video-on-demand portal owned by Germany's incumbent telco Deutsche Telekom. Yesterday, April 11, it launched a new look with a nice new logo. A press release says the logo "conveys an active dynamic".

New logo: AccuWeather

AccuWeather is an American weather forecasting company, providing forecasts to media outlets around the country. This week, on April 8, it announced a new logo.

AccuWX's previous visual identity was a disorganized, with several different logos and a wordmark without much character. The new look tries to be more cohesive with a more limited range of lock-ups. It introduces a symbol in the form of the easily identifiable sun symbol used on weather maps. A "warm orange" was chosen as identity color, reflecting "warmth, friendliness, and trust".

New logo: Düsseldorf Airport

Düsseldorf International is Germany's third largest airport and a hub for North Rhine-Westphalia in the mid-eastern part of the country. A new corporate identity, designed by KW43 Branddesign, was unveiled yesterday April 9.

It sees the airport change its name to Düsseldorf Airport and adopting its IATA abbreviation, DUS, as its mark. The DUS lettering was chosen as it can be understood around the world and represents "closeness and internationality". KW43 says the new logo is striking, memorable and simple.