Monday, April 22, 2013

New logo: Lionsgate


The independent movie studio Lionsgate Entertainment was established in 1997. Over the years it has grown quite successful, challenging the established studios with both acclaimed and lucrative films. Last week, on April 18, it unveiled a new intro.

The previous intro was quite literal, showing rotating gears that are revealed to be part of locking mechanism for a gate – with lions of it. It is replaced by a more explosive intro that moves quickly through space with the constellation Leo seen in the background. The actual logo-type doesn't seem to have been changed, but the new on screen iteration is shinier and more extruded.

Devastudios designed the new intro. They also created the old one, and several other famous movie studio logos, including Paramount Pictures' most recent incarnation.

New icon: Facebook


A number of tech sites noted last week that Facebook had introduced a slightly redesigned version of its well known icon. The light blue rectangle that hinted at a horizon is gone. The arms of the F have been slightly altered.

The icon redesign is part of a larger effort to streamline the icons used by various corporate divisions. The generic icons for entities such as "Facebook Developers" and the special pages for politics, universities and non-profits have been replaced by simple blue squares with white images on them.

So far, Facebook doesn't seem to have made any statements about the new icons, and they are probably indulging the relatively massive media attention they get for such subtle design changes. It seems the icons were uploaded around April 11-12.

Friday, April 19, 2013

New logo: Spiriant


LSG Sky Chefs is a German company owned by Deutsche Lufthansa that provides airline catering. This month it introduced a new brand for its "in-flight equipment" business that provides catering and other items needed on board, including salt packets, soap, plastic cups and those tall trolleys. These activities now stand autonomous under the brand name Spiriant, developed by Interbrand Hamburg.

The new name should be associated with "innovation, inspiration and confidence", while the icon combines an ampersand, associated with commercial partnerships, and a plus sign.

New logo: Stern


Stern is Germany's leading weekly magazine about current events, and a strong brand known around the world. The magazine was recently redesign and overhauled with a more varied layout and daringly classic typography. In was developed in cooperation with Pentagram's Luke Hayman.

As minor but crucial part of this redesign is the masthead which has a new wordmark. Created by type designer Ludwig Übele, it should look "stronger, friendlier and more modern". The star icon remains unchanged.

Wednesday, April 17, 2013

Logo round-up: March 2013


Plenty of new logos were revealed in March this year, and this logo round-up gathers well over 40 of them. If you feel there's something missing, feel free to point that out in the comments section.

New logo: Radio Kraków


I rarely feature identities for individual radio stations, they tend to be mediocre at best. But this one for Radio Kraków caught my eye. It is one one seventeen local radio stations operated by the public radio broadcaster, all of which are independently branded. Last month, it introduced a modern new visual identity, created by Studio Otwarte in Krakow.

The previous logo had been with the station with minor modifications for almost twenty years. Introduced some years after Poland had become a democracy, it felt stuck in the 90s. The new symbol is inspired by the old one, but very much simplified. A press release describes it as "more enigmatic", with more possible interpretations than its predecessor. It can be seen as a visualisation of broadcasting, but also as a pair of quotation marks.

Tuesday, April 16, 2013

New logo: Gala TV


Galavisión is one of four national television network's operated by Mexico's largest media company, Televisa. Today its programming offer includes telenovelas, news, sports, reality and entertainment. Yesterday, April 15, it changed its name to Gala TV and adopted a new logo. The logo was developed by the Mexican agency Ideograma, while the brand strategy and on-air identity was developed by Troika in Los Angeles.

This part of a network strategy to make its operations more efficient and its programming more attractive. The swirly "spiral galaxy" icon combines three elements, the letter G for the name of the network, the number 9 for the channel that the network is typically allocated and a range of colors representing both the color bar on a test card and "the dynamic and joyful spirit" of the new programming.