New logo: Uforia

Last month, on April 23, US-Hispanic media company Univision Communications announced the launch of a new music service called Uforia that will offer Latin music through different platforms, including a dedicated app. The logo for this service was created by Troika in Los Angeles.

The new symbol combines an abstraction of the letter U – representing Univision – with equalizer bars, all in the company's signature colors.

New logo: Fusion

At the end of 2011, American television network ABC and its Spanish-language competitor Univision announced a partnership to launch a new news and lifestyle channel that would broadcast in English but primarily target a young Hispanic audience. The venture was nameless for over year until February when the partners announced that it would be called Fusion. Last week, on May 8, the logo for the new channel was unveiled.

The logo was designed by the Los Angeles-based agency Buster. Two quotes from executives on the logo design below:

New logo: Really

Really is a television channel from British broadcaster UKTV, featuring a mix of entertainment, lifestyle and reality programming for a younger audience. Launched four years ago (May 2009), it was a niche satellite channel targeting young women until 2011 when it became available in most British households through the Freeview platform and enjoyed substantially increased viewing figures. To reflect this growth, it unveiled a new look on Friday. It will launch on screen on Wednesday, May 15.

The new look was designed by Red Bee Media, who also created the soon to be replaced launch identity in 2009. It aims to be bold and energising, embodying the new brand positioning "Really Gets You", which expresses how Really is more rewarding viewing than "tabloid TV". Some graphics that have been released play on the angularity of the new logo.

New logo: 21st Century Fox

Back in June last year, Rupert Murdoch's News Corporation announced that it would be split into two separate companies, one for its newspapers and publishing businesses and another for audiovisual entertainment, including television networks such as Fox and the film studio 20th Century Fox. It was probably not directly related to the UK phone-hacking scandal, although that saga may have given Wall Street the ammunition they needed to force something they had wanted to do for a long time.

The newspaper company would take over the name News Corporation, while the entertainment conglomerate would probably have Fox in its name. In April it was announced that the new company would be called 21st Century Fox. Yesterday, Rupert Murdoch unveiled the logo for the new company in a memo to employees.

The logo was developed with Michael Gericke and Emily Oberman of Pentagram in New York. It combines two searchlights in a circle and the company name set in all caps with a contemporary bold typeface. In the memo, Murdoch says the logo "serves as a powerful symbol of the inspiration and high bar set by our company". Pentagram says it is a distillation of the film studio's legacy.

New logo: Universal Channel

Universal Channel is an international entertainment brand with several channels around the world, operated by NBCUniversal to provide an outlet for its vast production of entertainment programming. On April 28, it got a new look in Asia, which was quickly rolled out to South Africa (May 3) and Hungary (May 5) with the rest of the world said to follow during 2013. The new look was developed as a collaboration between NBCUniversal International Television, broadcast branding specialist Lee Hunt and Red Bee Media in London.

With the new look comes a new tagline, 100% Characters, which clearly reinforces NBCUniversal's intention to give Universal Channel a position similar to the USA Network in the States. "Characters Welcome" is presumably a bit too ambiguous and hard to translate for an international audience. The aim was to create something "simple and intuitive" that works across the globe. Visually, the channel gone from broad range of bright colours to a primarily purple look. The new logo has lost the map of the Americas and is much tighter kerned

New logo: TCM Cinéma

Turner Classic Movies, commonly known as TCM, is available in most of the Western world, including France where it has brought the French classic American movies since 1999. This week it was renamed TCM Cinéma, to make it clearer to the public what the channel is about.

The on-air package and idents are adapted from a package launched on TCM in other parts of Europe in September last year, but with the logo changed, new original music and some other tweaks. The channel also has a new slogan, le meilleur du cinéma américain, meaning "the best of American cinema".

New logo: Skøll

Back in February, the French brewery Brasseries Kronenbourg introduced a new beer brand called Skøll Tuborg. Both Tuborg and Kronenbourg are owned by the Carlsberg group. The new beer, only available in France, has hints of vodka aroma and grapefruit. The brand design was carried out by Carré Noir.

The name is variation of the Danish word skål that is uttered at toasts. The design also draws on Nordic stereotypes, with a viking helmet and icy blue surfaces.