New logo: Yoghobar

Danone Yoghobar is a new Italian chain of yoghurt kiosks operated by dairy company Danone and juice bar chain Juicebar. It operates as a variant of a juice bar or ice cream bar, only it serves yoghurt instead. Late last year, the chain started rolling out a new look. The brand identity was developed by Futurebrand in Milan.

New logo: Jones!

Last week, New Zealand got a new satellite TV channel dedicated to classic American and British series. It's called Jones!, and the brand identity was developed by Brandspank in Auckland.

They set out to create an identity that "reflected the upbeat and positive tone of telly in that era", with "digitally remastered" modern retro aesthetics. Channel idents feature paraphrased recreations of opening titles, with a man "familiarly" humming the theme tunes.

More on: Eurovision Song Contest 2013

This year's edition of the kitchfest that is the Eurovision Song Contest was concluded in Malmö, Sweden over the weekend. The winner was Denmark, which means the contest will be held somewhere in the kingdom next year. Here's a quick glance on the identity work for this year's contest.

The main identity properties and guidelines were revealed back in January and established a colourful butterfly as the primary identifier. It was extended to an entire package of 39 country-specific butterflies based on national flags. The sparkly butterflies contrast against the fresh and icy look of scoreboards, lower thirds and other graphics.

Several Swedish agencies were involved in shaping this year's contest. The main identity was created by Happy F&B, the on-air graphic were devised by Broken Doll, 3D animation was done by Swiss, short live action sequences were directed by Camp David and the music was composed by Adam Nordén.

New logo: Continental

Continental is a German auto parts maker, best known for its tires. At its annual shareholder's meeting. held last week on May 15, it unveiled a new corporate identity. It was developed by Peter Schmidt Group.

The new logo is a careful update of Continental's existing wordmark that has been used with minor changes since the 1920s. The horse has been freed from its badge frame. This is a part of new brand platform, reflecting the company's transition to a technology company, summed up in the tagline "The Future in Motion".

New logo: Cellular Line

Cellular Italia is an Italian company that markets accessories for smartphones and tablets under the brand Cellular Line. Back in February, at the Mobile World Congress in Barcelona, the company unveiled a new visual identity that it hopes will help it expand in Europe. The new identity was created by Futurebrand.

After the researching the market, Futurebrand simplified the logo and created a new packaging system, colour-coded based on three branded segments, "Charge & Utility", "Voice & Music" and "Protection & Style", communicating a creating product hierarchy.

New look: Dubai News Center

A slight diversion from the super-recent new logos for a news graphics package from Dubai today. The Dubai News Center is the news division of Dubai Media Inc (DMI), a government-owned broadcaster in Dubai. It produces news bulletins, both local and international, for DMI's various channels.

This package was introduced in September 2012 after a major studios revamp. News openers employ imagery shot around the United Arab Emirates and world capitals seen through a 3D model. The project was carried out in-house by a team headed by Nisrine El Lababidi, DMI's creative director. It included custom typography created for this project.

New logo: Mall of America

With well over 500 stores and 250,00 square meters of store space, the Mall of America in Bloomington, Minnesota is the second largest shopping mall in the United States. Even though there are many mall's in the world that are bigger, the Mall of America's brand is stronger and more iconic than its larger competitors. Yesterday, May 15, the mall launched a new brand identity that it hopes will convey the "wealth of unforgettable, dynamic, vibrant experiences" found there. The responsible agency is Duffy & Partners.

The star from the previous logo has been reinterpreted as a flexible identity with a colorful ribbon that changes appearance constantly. There are several versions for different circumstances, and most of them are color shifting.