New logo: NPO

The public broadcasting system in the Netherlands has always been organised in a unusual way with several broadcasters, both private foundations and state-controlled entities, providing programmes for its many channels. These days, the system is controlled by the umbrella organisation Nederlandse Publieke Omroep (NPO). As public broadcasting has faced increasing competition and economic troubles, there has been a move merge several of these organisation and create a more unified identity, slowly moving to a system more like the rest of Europe.

As part of this process, the NPO announced earlier this year that the various channels would have their names changed to include the NPO brand. While this is yet to happen, last week the NPO introduced a new logo as it launched a new website.

New look: Nitro

Nitro is a Spanish television channel that targets a male audience with a mix of action, reality series and sports. Launched in 2010, it launched a refreshed look last week.

The 2010 launch identity was developed by Toch Studio and included idents that centred around exploding objects in a clean yellow room. The new set keeps the explosion, but make them rawer and more elements-based. A the moment, there's no credit given for the new look.

Adobe (1993)

Tomorrow, it will be twenty years since Adobe started a minor revolution in desktop publishing with the release of the Adobe Acrobat software and its Portable Documents Format (PDF) that allowed us to package and send digital copies of documents that looked the same on all computers. An innovation that we now take for granted. Around that time, the company also introduced a new corporate logo that has been with the company ever since.

The old logo was very typical of a software company in the 80s. The new logo kept the A from that logo, made it white and put it in a red rectangle. The company name was written in a narrow variation of Myriad, the corporate typeface that they had designed.

New logo: EU2013LT - the Lithuanian EU presidency

During the second half of this year, the rolling Presidency of the Council of the European Union will be hosted by Lithuania. It is the Baltic nation's first EU presidency. The logo to represent it was officially revealed on May 10. It was selected through a competition involving both the public and professional graphic designers. The idea for the logo came from someone named Simona Mykolaitytė and was then developed by graphic designer Kotryna Zilinskienė.

It features four blue circles, tied together to represent unity and agreement within the union. The garland features the colours of the Lithuanian flag, symbolising its responsibility to unify Europe during its presidency.

New logo: EyeMed Vision Care

EyeMed Vision Care is an American company that provides "vision benefits", meaning that those who are covered by its insurances get discount on eye care and eyeware through businesses within its vast network. It is owned by the Luxottica group, who manufacture frames and sunglasses under several brands and operates several retail chains. Notably, they are the current owners of the Ray-Ban brand. Recently, Lippincott designed a new visual identity for the EyeMed.

New logo: Avinor

Avinor is a Norwegian company that owns and operates Norway's airports, formed ten years ago when the airports were transferred from a government agency. Last year, it appointed Snøhetta Design to design a new visual identity, which was launched last week, on June 5.

The old logo, revealed in late 2002 prior to the establishment of the company, was a nice abstraction of a aircraft in the form of five rings. It has been replaced by a new symbol with two interlinked dots, showing how Avinor ties together Norway and connects it with the rest of the world. Snøhetta is a multidisciplinary agency and have worked with Avinor in graphic design, motion design, interior design and architecture.

New look: Ziggo Muziek

Ziggo is the largest cable TV company in the Netherlands. Last year, it ventured into the streaming music business by launching a service called Ziggo Muziek. Dutch creative agency Cape Rock created a visual identity for the brand built around a frequency bar that extends from the Ziggo logo. (The service itself doesn't have a dedicated logo per se.)

These frequency bars are used in several different ways. One video sequence can be adapted to include different artists. It also appears in the opening for a weekly top 20 chart of popular music videos.