New logo: Mobilink

Mobilink is a Pakistani telecommunications company and the leading mobile phone provider in the country. Last weekend, on June 15, it introduced a new identity system, created by Wolff Olins.

The previous brand architecture was scattered with a corporate brand and three independent product brands, Jazz for prepaid plans, Indigo for postpaid plans Jazba for the youth. Wolff Olins and the client decided to streamline their efforts into one brand, Mobilink.

The brand launch was preceded by a cryptic ad campaign with the message "Follow the link" and an element of the new visual identity. The new visual language is built around red ribbons, and the main logo shows a ribbon wrapping itself around an invisible orb, forming the letter M.

New logo: Beobank

Earlier this year, Citigroup's Belgian subsidiary Citibank Belgium was sold to the French bank Crédit Mutuel. After the ownership change, it was announced on April 25 that the bank would change its name to Beobank, effective on May 21. The new identity, the name included, was developed by Minale Design Strategy.

Beobank wants to position itself as an open bank close to its private costumers, and the enhanced O in the name is an expression of that openness. This solution also serves to separate "Be" in the name, which is the country code for Belgium.

New logo: Lale

Lale is the first children's channel to broadcast in the Crimean Tatar language, spoken on Crimea in southern Ukraine. It launched on June 1 this year, and the charming logo was created by Art Lebedev Studio.

The name means "tulip" in Crimean Tatar, and the logo is representation of the name where the letterforms make up leaves and petals. It is designed be recognisable even when broken up into different parts.

New logo: Swedish Hockey League

Elitserien, the highest ice hockey league in Sweden, changed it name to SHL on Monday. Those letters are an abbreviation of Swedish Hockey League, or Svenska HockeyLigan in Swedish, and have been introduced as part of an effort to create a stronger brand. To realise this, they worked with The Brand Union Stockholm, who also developed the new visual identity.

New logo: Iris

Iris is a free national television channel run by Italy's largest commercial broadcaster Mediaset. It is primarily dedicated to films and similar programming. Launched in 2007, it has firmly established itself as one of the ten most watched channels in Italy. Last week, on June 13, the channel introduced a new look, with its first ever logo change.

The channel's slogan is Effetto Cinema, which essentially means "the cinematic effect". This is underscored by the idents, that feature cinematic reveals of the golden logo surrounded by searchlights.

Logo round-up: May 2013

News Corporation will be split into two companies, and they both revealed their new logos in May. We also got a new wordmark from Instagram, a new look for the major South American airline Avianca and dozens of other interesting new logos from around the world.

New logo: Albioma

Séchilienne-Sidec is a French company that produces energy from biomass, formed twelve years ago from the merger a company named Séchilienne and another named Sidec. At its annual shareholder meeting on May 30, the company changed its name to Albioma and unveiled a new visual identity. The latter was developed by branding agency W&Cie, who worked with Nomen to develop the name.

The name should be interpreted as "from biomass". The symbol is a Morebius strip styled after a sugar cane leaf, representing renewable energy. It should be both technical and organic, representing "a very innovative company in the field of responsible energy".