Today is the 100th birthday of Walter Landor, founder of Landor Associates, one of the world's leading branding firms. He was born as Walter Landauer in Munich, Germany, on July 9, 1913. The son of a prominent architect he was strongly influenced by the modernist movement and realized that ha wanted to design for a living. After studies and practice in London, he eventually came to the United States where settled down in San Francisco and founded Walter Landor & Associates in 1941 with his wife Josephine.
For its first twenty years in existence, Walter Landor did a lot of work in packaging. Much of his success was built on designing beer labels. It wasn't until the 1960s that he would fully venture into the nascent corporate identity field. Since then, Landor Associates has produced thousands of brand marks for prominent clients around the world.
A full biography
can be found Landor's website. This post will celebrate Walter Landor's legacy by featuring some of his firm's earlier brand marks from the 50s up until 1974, when Walter Landor retired from day-to-day operations.
Landor was known for pioneering some research-based methods for brand strategy, but that didn't stop his firm from also producing beautiful design. Some are classic design cases, others all but forgotten.