New logo: Refinery29

Refinery29 is a website dedicated to fashion and beauty. Launched in New York in 2005, it has expanded over time to cover other cities and the rest of the world, to the point that it can warrant commissioning a new visual identity from Wolff Olins. That's what they did, and the identity was launched over the weekend.

New logo: DNN

DotNetNuke, a company that operates a web content management system of the same name, announced earlier this month its intention to rebrand as DNN. The old name was derived from the fact that the platform is based on the .NET framework, and the company wanted to move away from the technical association the previous name brought with it.

With the namechange comes an overhaul of the brand architecture with new names for all products. The open source platform is called DNN while the commercial applications carry the new "Evoq" brand. This evocative should communicate that its CMS help companies build websites that "evoke the personality, value proposition and uniqueness of that business".

New logo: Big 12 Conference

The Big 12 Conference is a conference within American college athletics. Despite the name, it is made up of ten universities (as opposed to the Big 10 Conference, which has twelve schools). Last week it introduced a new logo, created by GSD&M, an ad agency in Austin, Texas.

New logo: Finnish Police

The Finnish Police is about to get a refreshed look at the beginning of next year. A new logo was revealed earlier this month and will be introduced in January 1 as part of a structural reorganisation.

The logo features the Finnish police force symbol – a lion's head on a sword – and a wordmark. Up until now, these elements have been used separately, and the biggest change is that they can now be joined together in a lock-up. Other than that, the changes a barely noticeable, save for a few legibility updates to the wordmark.

New logo: The Contemporary Austin

Back in 2011, two contemporary arts institutions in Austin, Texas - the Austin Museum of Art and Arthouse - merged to create a single contemporary art museum. After being called AMOA-Downtown for a few years, last week (July 18) it changed its name to The Contemporary Austin. The new identity was developed by Pentagram partner DJ Stout in Austin.

The team sought to come up with a unique name that expresses the focus of the institution, avoiding acronyms and the word "museum". The visual identity is built around a straight-forward wordmark set in a recently released typeface called Boxed, with a small cap A in the word "contemporary", which stands for both Austin and art.

New logo: Indygen

Indygen is new mobile telecommunications brand in Romania, launched earlier this month, that targets young consumers. The brand identity was developed by Brandient in Bucharest.

The name is an abbreviation of "Independent Young Generation", but can also be interpreted as the word indigenous. It is positioned as a movement that helps the young people achieve their personal goals. The visual expression communicates change and spontaneity, in the form of a custom brush stroke typeface and symbol representing change of direction. The symbol also alludes to ribbons that connect people to larger movements, causes.

SIM cards for Indygen don't come in flat envelopes, they are packaged with a set of collectable toys shaped like urban warriors.

New logo: Gustave Roussy Cancer Campus

The Gustave Roussy Institute is a cancer research institute in the suburbs of Paris. In June, it changed its name to the Gustave Roussy Cancer Campus Grand Paris and adopted a new identity, created by Minale Brand Strategy.

Neuropathologist Gustave Roussy was the founder of the institute and his name will now be clearly communicated as the primary name for the institute, with all the good energy that comes with associating yourself with a visionary founder. It will hopefully also root out a bunch of alternative names that have been floating around.

The coloured elements around the letter Y symbolise meetings and sharing of the institute's values. The logo has five colours, each representing its major units. The agency also came up with a mascot named Gustave who will be used at public events.