New logo: Vanilla Air

AirAsia Japan is a budget airline operated as a joint venture between Malaysia's AirAsia and Japan's All Nippon Airways (ANA). AirAsia recently decided to pull of of the venture, leaving ANA as the sole owner. As a result, the airline announced on Tuesday, August 20, that it would rebrand as Vanilla Air.

The name is said to have been chosen because the taste of vanilla is "loved by everyone around the world". The Western connotations of the word "vanilla" as a synonym for bland or boring do apparently not translate to Japan.

New logo: RTL4

RTL4 is the most-watched commercial television channel in the Netherlands, and also the flagship of RTL Nederland, the country's largest commercial broadcaster. Two of RTL's other channels were given new logos last year, and now RTL4 is following suit. A new logo was revealed yesterday, August 20, and is due to to launch as part of a new on-air graphics package on August 26.

The logo and the graphics package were created with Findesign, a Dutch broadcast design studio who also worked with RTL4 on their previous on-air design in 2008. The signature orange colour from the previous logo has been retained.

New logo: Sundance Institute

The Sundance Institute is a non-profit organisation dedicated to supporting independent film makers around the world, founded by Robert Redford in 1981. Yesterday, August 20, it launched a new visual identity, created by Paula Scher of Pentagram in New York.

The new identity is built around yellow circles, an allusion to the name of the institute. The circles can be arranged in a myriad of creative ways which makes this a very flexible identity. The logos also use different numbers of circles in different yellow hues.

New look: Åbro

Åbro Original is a Swedish beer brand, and the flagship product of Åbro Breweri. Since its introduction in 1992, its packaging had only seen minor alterations until a few months ago when a completely re-imagined look was introduced. It was created by Bold in Stockholm.

After a survey it was determined that the existing wordmark, the lion and the green colour where the most important brand assets from the previous packaging. Everything else was removed and the new design features clean bottles dominated by a silver lion, which has been given more fine details.

New looks: DR2, DR3, DRK and DR Ultra

Denmark's public broadcaster, the Danish Broadcasting Corporation, also known as DR, relaunched many of its TV channels earlier this year. In the process they introduced a new corporate identity and a new logo system.

The basic logos are quite similar, so its falls on colour coding and television graphics to differentiate the channels from one another. This article will take a glance at the graphics packages produced for four of these channels. They all launched this past spring and were produced by the in-house bureau DR Design.

Logo round-up: July 2013

And here's your logo round-up for July 2013. A month filled with curious rebranding stories from around the world.

New logo: Budget Direct

Budget Direct is an Australian provider of low cost insurance in various forms. Last week, it launched introduced a new brand identity, created by branding agency Hulsbosch.

The aim was to reposition the brand as being about somewhat more than low prices. Hulsbosch has worked to bring clarity to Budget Direct's offering with straight-forward. They also created new mascots to represent the brand in the form of friendly aliens.