New logo: The Shopping Channel

The Shopping Channel is a Canadian television channel dedicated to shopping, the leader in its field and in essence the Canadian equivalent of QVC. This month, on September 6, it was relaunched with a new look the puts emphasis on its initials, TSC. It came with an "all-new colour palette, styling, and 3D design" and overall improved graphics.

Logo round-up: August 2013

The warm month of August didn't bring about to many logo changes, but there were some and they are listed below.

New logo: AMAG

AMAG is a Swiss car dealership that is the official importer of cars from the Volkswagen group (including Audi, Skoda and Seat). This week, on September 9, they introduced a new visual identity, created by Heads Corporate Communication in Zurich.

The peculiar symbol used up until now was a heavily stylised racing car, but research had shown that most costumers were unaware of that. Heads had been working with AMAG for a few years before it was decided that the brand architecture had to be overhauled. They created a wordmark that will unite different subsidiaries, as well as a new colour palette and a custom typeface.

New logo: Beach Park

Beach Park is a tourism complex located near Fortaleza in Brazil. It is one of the largest tourism attractions in the country and includes a beach, a water park and a resort spread across a large area. Last week, the park launched a new visual identity, created by the São Paulo office of Brandia Central.

The new symbol communicates Beach Park's water-based fun with a colourful pipe that reminds one of a water slide. The colours represent the sun and the beach, water and vegetation. The typography is inspired by relaxed sand writing.

New logo: WGSN

WGSN is a trend forecaster that offers anayltics tools to the fashion retail industry. Last week, they unveiled some new products and also launched a new visual identity, created by venturethree. Is is said to be "centered on the idea of Now. New. Next".

New logo: Kanal 5

Kanal 5 is one of Denmark's most watched television channels and the flagship channel of broadcaster SBS, which is now owned by Discovery Communications. In August, the channel launched a new logo, a straight-forward numeral in a red square.

New logo: Milk

Milk is a new London-based visual effects studio, founded a few months ago by people formerly employed by The Mill with experience from several major films and TV series on their CVs. The visual identity launched this week and was developed by SomeOne, who were involved in all aspects of the creation of the identity and its launch.

The new identity was inspired by the fact that creating special effects is a task that evolves during the project, with new ideas or directors being introduced. This is expressed in the form of a series of "squiggly tubes", referencing both pipes through which you'd pump milk and the smooth and a constantly altering workflow.