MuchMore is a Canadian television channel, launched in 1998 as a Canadian equivalent of VH1. Over time it followed its American counterpart's path of gradually replacing its music content with reality programming, series and movies. Recently, it was announced that the channel would be rebranded as M3, positioning it as "a destination channel for 30-somethings". A new logo was unveiled yesterday, when it was also confirmed that the relaunch would take place on September 30.
Friday, September 20, 2013
New logo: M3
MuchMore is a Canadian television channel, launched in 1998 as a Canadian equivalent of VH1. Over time it followed its American counterpart's path of gradually replacing its music content with reality programming, series and movies. Recently, it was announced that the channel would be rebranded as M3, positioning it as "a destination channel for 30-somethings". A new logo was unveiled yesterday, when it was also confirmed that the relaunch would take place on September 30.
Labels:
2013,
Canada,
new logo,
television
Thursday, September 19, 2013
New logo: Pandora
Pandora is a popular Internet-based music service, known for providing particularly pertinent and varied playlists based on its "music genome" system. Yesterday, September 18, Pandora introduced a redesigned iOS app which came with a new logo, replacing a serif wordmark used since the service launched in 2005.
This change only concerns the logo and app icons. The existing visual language, based on flickering lights against a blue background remains.
Labels:
2013,
Internet,
new logo,
United States
Wednesday, September 18, 2013
New logo: Liv Finland
Liv is a Finnish national television channel that is mostly dedicated to lifestyle programmes for women. This month, on September 3, it introduced a new visual identity, replacing the launch logo from 2009. It was developed by Dutch agency Cape Rock in collaboration with an in-house team. It introduces a versatile and flexible logo that can take on different colours, in addition to the signature green.
Labels:
2013,
Cape Rock,
Finland,
new logo,
television
New look: TVN
TVN is one of Poland's leading commercial TV channel. Recently, it unveiled a new on-air look, created by German broadcast design agency Luxlotusliner. TVN has a simple logo that is well recognised throughout Poland and it on-air graphics typically revolve around it and used its colours. This update goes back to basics with minimalist graphics built around the blue circle. In idents, the circle is brought to life and given personality through computer animation.
The new look was developed in Munich, Paris and Warsaw. The music was created by Novaspot in Paris. The founders of Luxlotusliner had previously worked with TVN in 2002, designing another graphics package while they were at Velvet Mediendesign.
Labels:
2013,
Luxlotusliner,
motion,
new logo,
Poland
Tuesday, September 17, 2013
New logo: Bing
Everyone's favourite search engine Bing is getting a new look, as announced this morning. The new Bing is heralded as "Stepping Out of the Search Box", showcasing new tools that extend search functions into other applications and the real (mobile) world. A the same time, Bing is introducing a new logo to fit with the rest of the Microsoft portfolio, embracing the Segoe typeface and the "Swiss" gridded style.
Bing will continue using colourful images on its homepage, but will also start using Microsoft's corporate colours. In certain situations, the symbol will be put in what is called a "Searchlight graphic" where all lines have been extended to turn the Bing symbol into "a prism of light and inspiration".
New logo: Orkla
Orkla is Norwegian company that owns a portfolio of consumer food and hygiene brands in the Nordic countries and adjacent regions. It started out 350 years ago as a mining company and has been a varied conglomerate that also used to include newspapers, but has streamlined its operations over time to focus on branded goods. To reflect this, the company unveiled a new logo yesterday, September 16, developed by Grid Design.
The new logo launches as the Orkla name will be more prominently used inside the company, replacing a bunch of local company names.
Labels:
2013,
food,
Grid Design,
new logo,
Norway
Monday, September 16, 2013
New logo: The Shopping Channel
The Shopping Channel is a Canadian television channel dedicated to shopping, the leader in its field and in essence the Canadian equivalent of QVC. This month, on September 6, it was relaunched with a new look the puts emphasis on its initials, TSC. It came with an "all-new colour palette, styling, and 3D design" and overall improved graphics.
Labels:
2013,
Canada,
new logo,
television
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