Friday, September 27, 2013

New logo: RTVV


RTVV is the regional public broadcaster for Valencia, a coastal area in western Spain with about five million inhabitants. Last week, it unveiled a new logo, designed by an in-house team. It is due to launch in October.

RTVV's radio and television networks are branded as Nou, which is the word for both "nine" and "new" in Catalan. Television channels are branded "Canal Nou", the primary radio network is "Radio Nou". It appears this rebrand exercise the "Nou" brand to the corporate level, removing the numeral 9. The new blue logo is an abstract rendition of the name made up of triangles. The blue colour refers to the Mediterranean Sea and can also be seen as glass, a metaphor for transparency.

Thursday, September 26, 2013

New logo: Opera Australia


Opera Australia is Australia's primary opera company, performing at the famed Sydney Opera House as well as other venues. This past August, it introduced a new visual identity, created by Interbrand Sydney.

Interbrand summarised the brand as "Setting Opera Free", opening up opera to everyone. This is reflected in a dynamic logo that "opens up". It can be extended into the full name, abbreviated to "Opera" or be collapsed as the abbreviation OA. They also worked on other parts of Opera Australia's visual communication, including imagery. Vertical lines, inspired by musical notation, are used in many applications.

Wednesday, September 25, 2013

New look: Gulli


Gulli a French national television channel dedicated to children's programmes, the only national free-to-air channel with content for this large audience. Recently, it was given a new look from French broadcast design agency Gédéon to reflect a focus on 4 to 10 year olds.

The new package is more fast-paced, reflecting a "more explosive, joyful, crazy channel". The green logo, largely unchanged, is turned into a ball that jumps around on screen.

New logo: Cromax


The American high-performance coatings producer Axalta Coating Systems was spun off from DuPont earlier this year. Its visual identity was featured here when it was revealed back in June. This week the company revealed a new brand name for its automotive refinish systems, formerly called DuPont Refinish. They will now be known as Cromax, eleveating what used to be a product name to an umbrella brand.

Monday, September 23, 2013

New look: Fox Sports 1


A month ago, American sports television gained a new player when 21st Century Fox relaunched its racing channel Speed as Fox Sports 1, a new general sports network. At the same time, adventure sports network Fuse was also relaunched as Fox Sports 2. The on-air graphics for this new channel were created by Loyalkaspar.

They set out to "harness all the expertise and attitude of the Fox Sports brand in a fun, fan-centric package". The package features fluid graphics, signified by cascading walls inspired by "the wave". All text is framed by slanted bars, inspired by the logo.

New logo: Gentera


Compartamos is a Mexican microfinance company that started out as a charity, but over time developed into a corporation with different subsidiaries. Last week, it announced it would introduce a new corporate umbrella brand called Gentera. The new brand was designed by Mexican design agency Ideograma, who also reviewed the brand hierarchy.

The manufactured name contains different words with positive connotations, such as gente ("people"), gen, generar, era and entera ("entire"). The symbol is combination of the logos for Gentera's three primary subsidiaries, Compartamos (microfinance), Aterna (microinsurance) and Yastás.

Friday, September 20, 2013

New logo: Girls Go Games


Girls Go Games is an online gaming platform for girls from casual gaming company Spil Games. Recently, Dutch design agency Cape Rock designed a new identity for the platform. These days, much casual gaming is done on touch screens, and the logo shows three fingers.

The concept was extended into a set of three cute finger mascots that appear in short film snippets.