Thursday, October 10, 2013

New look: That's Hockey

TSN1

That's Hockey is a television programme that airs most days of the week on TSN, Canada's leading sports network. It revolves around general talk about hockey and matches of the day. It recently launched a new look, created by a team of 15 at Troika in Los Angeles.

Troika creative an extensive package with a massive amount of elements, designed to stay fresh throughout the year. The look is polished, fitting for a leading hockey show.

Wednesday, October 9, 2013

New logo: Royal Academy of Engineering


The Royal Academy of Engineering is what is says, the national academy for engineering in the United Kingdom. Last year they introduced a new visual identity, created by the creative agency Firedog.

The agency looked at the old symbol and tried to making it stronger and look less like an elastic strip. Both the symbol and the type has been made more vivid and robust. The symbol is flexible and comes in a few different colour variations. Firedog also created a "flexible dimensional thread device" inspired by the symbol that can be used as a supportive graphic device. They also developed a supporting visual language.

Tuesday, October 8, 2013

New look: NBC

NCB ID 2013

NBC is an American television network, and one of the oldest television networks in the world. At the start of this TV season, it introduced a refreshed look.

It replaces the "More Colorful" graphics introduced in 2009. That package put the emphasis on different colors, which is downplayed in this version in favour of more white space. In recent year's, NBC's famous peacock logo has been given different effects and treatments, and this package introduced a new version with a stylized glass effect.

The typography uses the Gotham-like Sweet Sans, aligning the network with some other NBC divisions that have been using that typeface for some time. That typeface has also been adopted for the NBC letters in the logo, which seems to mean they are about to give up on the lettering used since the current peacock logo was launched in 1986.

Monday, October 7, 2013

New look: Al Jazeera America

Al Jazeera America ident 2013

August 20 saw the much anticipated launch of Al Jazeera America, the US branch of the Qatari news network, bringing straight news and in-depth features to the nation. The on-air identity was developed with New York design studio Trollbäck + Company and included on-air IDs, show opens and all sorts of graphics.

The on-air look had to differ from that of other Al Jazeera network to create a clearly American voice that connected with the entire country. Trollbäck say their work "captures the core qualities of energy and illumination", as illustrated by trails of light flowing around the world and the country to form a soft version of the Al Jazeera logo.

New logo: RNW


RNW (an abbrevition of Radio Nederland Wereldomroep, or Radio Netherlands Worldwide in English) is a media organisation that serves as the international broadcaster of the Netherlands. In the last few years it has experienced severe budget cutbacks which has meant the closure of its Dutch and English services and an increased focus on promoting free speech where it is threatened. Last month, it launched a new website and introduced the new symbol we see above.

Friday, October 4, 2013

New logo: National Bank of Poland


The National Bank of Poland (Narodowy Bank Polski in Polish) is Poland's central bank. It recently introduced a new visual identity, created by Inno+NPD in Warsaw. It keeps the basic colours of the previous identity, but updates the typography. The name is now written with a typeface called Le Monde Journal.

New logo: Contrex


Contrex is a major French brand of mineral water, positioned as the "healthy" water for women who want to stay thin. Recently, it has been given a new look by French branding agency Dragon Rouge. In addition to a redesigned bottle and refreshed label, the agency worked to infuse a sense of fun in loosing weight, positioning Contrex as a sustainable alternative to diets.