Wednesday, October 30, 2013
More on: MTV Finland
Back in August, we learned that Finland's largest commercial broadcaster was about to launch a company-wide rebrand. The project launches on Sunday, November 3 and will see new looks across over a dozen channels. New logos were revealed recently ahead of the launch.
The three main TV channels, MTV3, Sub and Ava, and the radio network Radio Nova have been given new individual logos. The large suite of thematic channels have changed their prefix from MTV3 to MTV and are using template-based logos with the corporate symbol.
Labels:
2013,
Finland,
new logo,
television
Friday, October 25, 2013
New logo: Goobay
Goobay is a German brand for discount electronics accessories. Earlier this spring it launched a new look, created by KW43 Branddesign in Düsseldorf.
With 8,000 products to label, KW43 developed the brand promise "simple, everything, appropriate". The two o's in the logo become a sort of character that can take on different forms. The packaging is clean and autonomous, with several simple visual cues and elements used to convey positive aspects of the product.
Wednesday, October 23, 2013
New look: Xtrm

Xtrm is a Spanish thematic channel dedicated to action, horror and martial arts movies. Back in June it introduced a new look to coincide with the launch of a high-definition simulcast channel. The new look was created by Argentinian broadcast design agency Lumbre, who revealed their project this week.
The graphics package reflect Xtrm's tough programming with a rugged look. New idents feature an extremely durable iteration of the Xtrm logo that various machines and individuals try to destroy, at their peril.
Tuesday, October 22, 2013
New logo: Nixon Peabody
Nixon Peabody (NP) is an American law firm with offices in America, Europe and Asia that numbers several major companies across many industries among its clients. Yesterday, it unveiled a new corporate identity, created by Wolff Olins.
A research project concluded that in addition to traditional legal counsel, clients appreciated a law firm that helped them grow their businesses. The result is a brand strategy focused on NP's ability provide growth to their clients. The new logo is a "dynamic spark", symbolising "innovative ideas and actions" as well as the "collective intelligence" of a firm thinking ahead of its clients.
Labels:
2013,
law firm,
new logo,
Wolff Olins
New look: Alpha TV

Alpha TV is one of the larger television networks in Greece, airing a mainstream mix of home-grown programming and imported series. At the end of September, the network introduced a new on-air graphics package, produced by Greek production company Nomint and directed by Tony Zagoraios.
The slick new look makes use of bright colours, simple typography and flat shapes to "express a fresh, optimistic and contemporary identity".
Monday, October 21, 2013
New logo: Moscow Zoo
The Moscow Zoo is one of the oldest zoos in Europe, founded in 1864. As the zoo gears up for its 150th anniversary, a new visual identity system was unveiled last week, on October 17. It was developed by RIA Novosti, the country's leading news agency.
The new system introduces bright new graphics and logos. The logo comes in four variations with different colours and patterns made up of animals – a pelican, a pheasant, a dolphin and a squirrel in green, purple, blue and yellow. The agency also worked on new signage. The Museo typeface is used heavily in all applications.
New logo: Kaktus
This month, the a new mobile telecommunication brand was introduced in the Czech Republic by the Czech brand of T-Mobile. It is called Kaktus and targets young people by offering different prepaid plans that all offer free use of Facebook.
Visually, the brand appears a spontaneous and bit messy with a cartoon cactus as a logo and the extensive use of a free font called Akbar.
Labels:
2013,
Czech Republic,
new logo,
telecommunication
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