New look: The Weather Channel

The Weather Channel is an American television network, completely dedicated to the weather that airs detailed forecasts for both national and local weather throughout the day, as well as some "weather-themed" feature programming in prime time. This week, on November 12, it launched a new brand identity, created with broadcast design agency Trollbäck + Company, ad agency Mono and sound design agency Man Made Music.

For Trollbäck, this was a project about information graphics, bringing lots of information to viewers in a clear way. In addition, there are new sets and graphics for various programmes, special graphics for severe weather, promo packaging and IDs.

New logo: Philips

Dutch consumer electronics giant Philips unveiled a redesigned version of its classic shield yesterday, November 13. This was realised by Philips' in-house design team working with several consultancies.

The company says the original shield was introduced in the 30s, but that its elements had been in use before that. The stars represented lights and the waves stood for transmissions, a reference to light bulbs and radios, the company's most recognised products at the time. It has gone through several minor alterations through the years, and in the last few decades it has played a minor role, with a wordmark acting as the primary communicator. It appears the shield will get a revival with this redesign.

The redesigned shield is part of a corporate strategy that puts emphasis on products that improve people's lives. It is summed up by the new slogan, "Innovation and You". Taking inspiration from golden ratio, the new shield is more "natural" and "human". Circles are no longer perfectly symmetrical, the waves a fewer and softer, the top has a slight curve and the entire thing is solid, which will work better in digital environments.

New logo: Mountain

Mountain is a Spanish company that has established a niche of manufacturing and configuring high-end computers and servers. It was recently given a new look by Weimark Branding, a newly established Spanish design agency.

They sought to upgrade the company's visual appearance so that it would be more in line with the quality of its products. The existing symbol, a combination of an M and a mountain, was rebuilt with triangular grid to be more robust, under the slogan "Robustness to you".

New logo: Atlantis Resources

Atlantis Resources is a company that works to commercialise tidal power, capturing the energy generated from currents through turbines located at the sea bed. It recently adopted a new visual identity, created by SomeOne in London.

The visual identity was inspired by tide maps that display streams of water with lots of arrows.

Logo round-up: October 2013

October 2013 saw a new livery for Spanish airline Iberia, a sunny heart for travel company Thomas Cook and lots of other interesting rebrands from around the world. They are gathered here in this month's logo round-up.

New logo: EMIAS

EMIAS is a new unified system for storage of medical information launched by authorities in the Russian city of Moscow. The name (ЕМИАС in Cyrillic) is an acronym of Единая медицинская информационно-аналитическая система, which roughly means "Unified Medical Information-Analysis System". It was recently given new visual identity by Art Lebedev Studio.

The wordmark is flanked by two blue dashes that should remind one of a ladder, a symbol for "upward movement and order". The logo comes in red, green and yellow versions for less formal occasions. The dashes can be separated from the logo and used for slogans and other information.

New logo: International Co-operative Alliance

The International Co-operative Alliance (ICA) is an international federation of different co-operative enterprises and organisation. If you know of a major national co-operative, that organisation is likely a member of the ICA. At this year's annual assembly in Cape Town, the organisation unveiled a new "global identity".

The previous logo had been introduced to replace a rainbow flag, to avoid confusion with similar flags.

The ICA also administers the .coop top-level domain. If you want to use new Coop marque and/or a .coop domain, you can register both on a dedicated website.