New logo: University of New Hampshire

The University of New Hampshire is the largest university in the rather small state of New Hampshire. Founded in 1866, it currently has over 15,000 students. During a college hockey game on Saturday, the school unveiled its new logo, created by Chermayeff & Geismar & Haviv in New York.

The new emblem is a modern take on a shield with the initials NH in the school's colours and replaced an image of the Thompson Hall clock tower, a building located on the UNH campus. It was created with the collaboration of an "advisory panel" of students, alumni, faculty and staff. Usage guidelines will be published in February.

New logo: Lloyd's Register

Lloyd's Register is an organisation with various activities in maritime shipping, rail, energy and management systems. It was founded in 1760 in London, where it is still head-quartered. On Sunday, December 8, it unveiled a new visual identity.

The new monogram is a cleaned-up version of the LR stamp used by the organisation's surveyors since 1884.

New logo: Arby's

Arby's is a major American fast food chain, mostly known for serving sandwiches. Its logo has long been a cowboy hat. After several decades of barely changing it, last fall it was given an update when the "Wild West" typeface was replaced by something more contemporary. The result was an odd clash between old and new.

That logo proved short-lived, as last week it started using a refreshed version of the logo on its website, in advertising and on social media. This time, the logo has been given a more careful redesign with a contemporary slab serif typeface. The hat has been released from its odd extrusion and has been tweaked for the better.

New logo: Aurora Airlines

Last month, on November 6, Russia's Aeroflot Group unveiled a new airline, created by the combination of two smaller airlines based in the far-eastern part of Russia SAT Airlines and Vladivostok Avia. The airline will be called Aurora Airlines and its brand was developed by Landor Associates.

The hope is that the combination of two regional carriers will create a more efficient traffic system for the entire region. Inspired by cave paintings, the new icon has been abstracted to an infinity symbol with smooth curves.

New logo: Mobile by Sainsbury's

British supermarket chain Sainsbury's became yet another in the line of companies to launch a mobile telecom brand with the introduction of "Mobile by Sainsbury's" earlier this year in partnership with Vodefone. The brand was developed by Lippincott.

The brand was developed to translate Sainsbury's ethos, "Live Well For Less", to a telecom brand and emphasises that it is on the costumers side. Visually, it was designed to fit in with Sainsbury's overall identity and to appear generous and bright as well as technically knowledgeable.

New look: FX International

Today we take a look at a recent graphics package produced for FX, an international brand used by several TV channels featuring "edgy" drama series. The package was developed by Argentinian motion design studuio Superestudio with Fox International Channels' creative team for "worldwide" use, which means it will not be seen in the United States.

Superestudio has helped refresh FX several times before, and as with previous packages this one makes great use of the versatile FX logo. The studio says this package was intended to show the "edgy point of view of FX".

New logo: Paris Region

Île-de-France is the name used for France's capital region, that is Paris and its extended surroundings. Last week, on November 27, different government agencies unveiled a new brand, "Paris Region", to market Île-de-France internationally and to established it as a region of tourism and economic growth.

A new English language slogan, "Source of Inspiration", is intended to express the "innovation, creativity and invention" that has sprung from the region since the French revolution. The icon combines eight sticks that form a "capital radiation" image in different colours, representing diversity, with an abstraction of the Eiffel tower, a universal symbol of Paris, the region and France.