New identity for Noor Bank by Wolff Olins

Noor Bank is a sharia-compliant bank established in Dubai. It was known as Noor Islamic Bank until January 7 when the word "Islamic" was removed from the name and a new corporate identity, developed by Wolff Olins, was launched.

The new name is meant to broaden the appeal of the bank, while somehow preserving its values. The results-focused brand strategy is summed up by the slogan "Noor Gets It Done". A new brand architecture has created colour-coded identities for the bank and its subsidiaries, Noor Takaful, Noor Trade and Noor Awqaf.

Caring growth identity for Aleris

Aleris is a private healtcare provider in Sweden with about 7,500 employees working in healthcare, elderly care and mental health. This week it has launched a new corporate identity aimed at raising awareness of the company. It was developed by brand design agency Bold in Stockholm.

The new mark was inspired by the growth rings of a tree, a symbol for how Aleris provides healthcare for all stages of life. An extensive set of pictograms and numerals have been developed in the same style as the logo. The turquoise logo is supported by a limited range of mostly blue hues.

Brussels Airport gets a B-heart

Brussels Airport is the airport serving Brussels, the capital of Belgium and the seat of the European Union. Yesterday, January 17, it unveiled new logo, designed with Brussels-based communications agency Megaluna.

The last logo was introduced in 2006 and reflected rationality and efficiency. The new one aims to give the airport a warmer and customer-friendly image. It features a combination of a B, for Belgium and Brussels, to form a heart or a bird taking off.

Visa goes for all-blue logo

Visa has quietly introduced a new logo as part of a new communications platform called "Everywhere you want to be". It sets out Visa's vision of delivering payments for everyone everywhere, which is now close to reality. It made it debut this week with Olympics-themed advertising in the United States.

The logo has only received a barely noticeable update, in that the orange wedge has been merged with the rest of the now all-blue wordmark. It remains to be seen how this logo will be implemented worldwide.

Envoy, a new name for American Eagle Airlines

This week, on January 14, American Airlines announced that their regional carrier subsidiary American Eagle Airlines would change its name to Envoy. A logo was unveiled at the same time. This is done to give the company its own identity and to distinguishit from the American Eagle brand, which is used by American's regional carrier partners.

The new name launches in spring 2014. The airline will continue using the "American Eagle" brand and livery for its flights, with an "Operated by Envoy" tag to be added later.

Calidad Pascual, new name for Spanish dairy company

Gropo Leche Pascual is one of Spain's leading dairy companies, best known for the eponymous milk brand Leche Pascual. Yesterday, January 14, it announced that it had renamed itself Calidad Pascual and unveiled an evolved corporate identity. It is accompanied by the slogan Tú, nuestra razón de ser ("You, our reason for being"). Everything was developed with Barcelona-based agency Columna Brand Strategy & Colors.

The new name removes the word leche ("milk") and replaces its with calidad ("quality)", reflecting a broader product portfolio that goes beyond milk. Taking an evolutionary approach, the main shapes and colours of the old identity have been retained and refreshed. The old-fashioned uppercase lettering has been replaced by a friendlier lowercase name. Columna has also selected typefaces and developed backgrounds and imagery to create a holistic identity.

Carefully selected identity for tour operator Sembo

Sembo is a Scandinavian tour operator. Last month, on December 19, it launched a new visual identity.

The new logo should communicate how hotels and accommodations have been carefully selected by Sembo staff. This is emphasised by the a slogan, which translates as "Carefully selected holiday accommodations". It should also communicate Sembo core values of challenge and personality.