Thursday, January 30, 2014

Fiat Chrysler Automobiles unveils merger logo


The troubled American car manufacturer Chrysler has been gradually acquired by Italian competitor Fiat in the years following the financial crisis. The acquistion was finished this month, effectively merging Chrysler into Fiat. The new company is called Fiat Chrysler Automobiles and a new logo was introduced yesterday, January 29.

The new logo was designed by Robilant Associati in Rome. It makes use of the company initials, with forms inspired by the three basic shapes, square, circle and triangle.

Most notable about this change would appear to be the end of Chrysler's "pentastar" symbol, at least as a corporate mark. It was created by Lippincott & Margulies and introduced over 50 years ago.

Wednesday, January 29, 2014

NULOGO for 2BE


2BE is a Belgian television channel, launched in 1995 as Kanaal 2, a sister channel to the leading commercial channel VTM. The current name was adopted in 2008 as refers to Belgium's internet country code as well as the obvious English interpretation "to be". It mainly targets a younger demographic with comedy and action. This week, on January 27, it announced the adoption of a new look and logo, to be launched in March.

Monday, January 27, 2014

Norwegian radio network P4 gets a new logo


P4 is Norway's leading commercial radio network, broadcasting on national frequencies around the kingdom. Last Friday, January 24, the network launched a new logo, created by Oslo-based brand design agency Grid Design.

This month has also seen P4 launch a new station called P6 Rock which was given a matching logo, also designed by Grid. The old P4 had reportedly been with the network since it launched in 1993. As Norway switches to digital radio it has become increasingly important for the channel to have a modern and effective visual identity and to create a clear brand architecture. Basic elements from the old logo, such as the coloured stripes, have been kept and revitalised. The letter P is now expressed as a speech balloon instead of a musical note.

Friday, January 24, 2014

Blocky logo for Jimmy


Jimmy is a French cable television channel dedicated to television series. Since the launch in 1991, its direction has shifted from nostalgia, to cult to a broader format. Recently it has adopted a format similar to that of FX in the US and other parts of the world with series focused on anti-heroes. It is due to launch a new logo and identity on February 18.

The current logo was introduced in 2007 and designed by renowned designer Étienne Robial with Sylvain Masseron.

Tuesday, January 21, 2014

Tactile identity for TV3 Puls


TV3 Puls is a Danish television channel, launched in 2009 as a spin-off from TV3, one of the major broadcasters in the country. At the beginning of this year the channel was relaunched, taking over several programmes from the main TV3 channel and positioning itself as a lifestyle channel for women, while also introducing a new logo. A set of idents was produced by Copenhagen-based motion design studio Frame.

The idents were designed to reflect the feel of the channel. Specific references to the content were to be avoided. Therefore the idents feature different abstract objects that move around in different semi-surreal compositions. Although completely computer-generated, the objects are made of natural materials that you should want to touch and feel.

Island Air has another go at a logo


Island Air is a Honolulu-based airline that serves the Hawaiian islands. This month it has formally introduced a new logo, created by Wall-to-Wall Studios in Honolulu.

The previous identity, created by Clark/Huot, was introduced quite recently in July 2012. It wasn't particularly well received, with Brand New naming it on of the worst new identities that year. The new logo features an iiwi bird.

Monday, January 20, 2014

Logo round-up: December 2013


Really late, but here's finally the logo round-up for December 2013.