Society for General Microbiology launches microbic identity

The Society for General Microbiology is a society in the United Kingdom for people and organisations that work in research and applications realted to microbiology (viruses, bacteria, fungi, algae, etcetera). Last week, it introdced a new brand identity, created by Firedog Creative in London.

The previous identity had multiple issues. It was outdated, poorly constructed and hard to use. The new brand identity is better prepred for digital environments. The icon took inspiration from the soft shape of microbes to create a soft M in different colour combinations. The name is set in the legible DIN Next Pro, which is also the new house typeface.

The World Olympians Association lights a new flame

More Olympic logo news, this time about the World Olympians Association, an organisation for Olympic athletes from around the world. It unveiled a new logo last week shortly before the opening of the Sochi games. This is done to symbolise a change of direction for the organisation.

Just like the previous logo, the new iteration features a flaming torch, but the new version is more abstract and features more modern typography.

Oslo unveils 2022 Olympics logo

While the Winter Olympics are being held in Sochi, Russia, five cities are currently working on bids to host the 2022 Winter Olympics. As is customary, each bid will have a logo, and Oslo became the first bid to unveil theirs on February 6, the day before the Sochi opening ceremony. It was developed by Snøhetta Design.

The bid logo is a playful combination of the letters and digits in "Oslo 2022". The intent was to create a logo that was "urban, close to nature, playful, responsible, ambitious and generous".

La Effe - a magazine brand on TV

La Effe is a new Italian television channel, launched in May last year by "eclectic" publishing house Feltrinelli. The television channel has a similar profile to its owner's magazines and aims to convey a different perspective to encourage personal opinion.

The channel identity was developed by Italian design collective Nerdo who seized on its relationship to magazine publishing. The colour scheme, the typefaces - Trade Gothic Bold Condensed and Utopia Regular - and the "overprint" treatment of images are very much inspired by high-end glossy magazines. This represent the channel's origins and delivers those values to the small screen.

Foxtel Movies is split into seven brands

Foxtel Movies is a suite of seven film channels from Foxtel, Australia's leading satellite broadcaster. It was formed early last year from the merger and consolidation of two existing movie channel packages. At the time, the channels were given a rather basic identities based on Foxtel's house style. Recently, they were channels were given new looks with unique individual logos for each channel. New idents were created by Ink Projekt in Sydney.

The differing logos makes it clear to the consumer that they are getting seven specialised channels that serve different niches.

Kanal 9 launches uncomplicated rebrand

Kanal 9 is a Swedish television channel, launched as an offshoot from Kanal 5, one of the country's leading commercial broadcasters. This week, on February 3, Kanal 9 was relaunched with a new logo and new graphics. It will now focus more on younger male viewers by providing what it calls "uncomplicated entertainment", which means sports, serials and motoring shows such as Top Gear.

The new logo is credited to Ohlsonsmith, the graphics package was developed by Dallas Sthlm and the music was composed by Sergeant Tom. All three are based in Stockholm, Sweden. Contrasting the irregular roundness of the logo, the graphics package is largely built on diagonal lines and squares.

Amadeus reshapes the future of travel

Amadeus IT Group is a technology company that provides transaction services for the travel industry, including many major airlines, hotels and tour operators. In late January, it launched a new brand platform built area the idea of "shaping the future of travel".

It came with a new logo which is a sans serif version of the wordmark the company has used since its founding in 1987.