Swiss discount supermarket Denner launches efficient rebrand

Denner is a Swiss discount grocery chain which ranks as the third-largest grocery chain in the country with around 800 stores. It recently introduced a new visual identity, created by Wirz Corporate in Zurich.

Recent expansion had lead to a fragmented look for the chain. The new look is developed to be highly functional and flexible enough to be adaptable to different store environments. This is done by freeing the wordmark from a limiting ellipse element.

Engaged identity update for Alm Brand

Alm. Brand is one of Denmark's leading insurance companies and financial concerns. Its name is an abbreviation of Almindelige Brandforsikring, which is Danish for "General Fire Insurance", and its history goes back to 1792. This month, Alm. Brand has introduced a new visual identity, developed by Kontrapunkt in Copenhagen.

The new logo gives up the capital letters and national flag for a light-blue square in keeping with a new brand positioning that signals openness and engagement in society. The blue colour is maintainedfor legacy. The typeface is said to be based on one from the 1790s, a quiet reference to the brand's heritage.

Netshoes gets colourfully sporty

Netshoes is a Brazilian online retailer that sells sports equipment. It was started in 2000 and originally sold only shoes, as the name suggests. Now it its 14th year, it launched a new visual identity this week, created by Interbrand São Paulo.

Interbrand worked to expand on Netshoes leading role to clearly position it as a sports equipment specialist. The new positioning is described as "putting athletes first", which means it communicates with athletes at all levels. The new brand expression is far more colourful and dynamic.

TVP learns its ABC

Last week, Poland's national broadcaster launched a new children's channel called TVP ABC. It is aimed at 3-12 year olds, with special focus on those under seven, and will mainly broadcast Polish programming, including Polish animation. It launched with a graphics package from Polish studio Minds Up.

It appears Minds Up did not design the the unimaginative ad hoc channel logo. They did however create everthing else, from concept and animation to the finished graphics. In the graphics package, the first three letters are turned into characters with different personalities that are placed in different scenarios.

Logo round-up: January 2014

Although were well into February, here's the January logo round-up. Several major corporations introduced new visual identities this month, including Beiersdorf, Visa, Black & Decker and Fiat Chrysler.

Society for General Microbiology launches microbic identity

The Society for General Microbiology is a society in the United Kingdom for people and organisations that work in research and applications realted to microbiology (viruses, bacteria, fungi, algae, etcetera). Last week, it introdced a new brand identity, created by Firedog Creative in London.

The previous identity had multiple issues. It was outdated, poorly constructed and hard to use. The new brand identity is better prepred for digital environments. The icon took inspiration from the soft shape of microbes to create a soft M in different colour combinations. The name is set in the legible DIN Next Pro, which is also the new house typeface.

The World Olympians Association lights a new flame

More Olympic logo news, this time about the World Olympians Association, an organisation for Olympic athletes from around the world. It unveiled a new logo last week shortly before the opening of the Sochi games. This is done to symbolise a change of direction for the organisation.

Just like the previous logo, the new iteration features a flaming torch, but the new version is more abstract and features more modern typography.