OBH Nordica designs better logo

OBH Nordica is a Nordic manufacturer of household appliances and utensils, formed in 2002 from the merger of a Swedish and a Danish company. Last month, the company introduced a new visual identity and package concept. It ws created by Stockholm-based design agency Silver.

Kraków unveils 2022 Olympic logo

Today, Kraków in Poland became the third applicant city for the 2022 Winter Olympics to reveal the logo that shall represent its bid, following Oslo in Norway and Lviv in the Ukraine. The design is credited to a Swiss firm called Event Knowledge Services.

The bid will be symbolised by an ornamental symbol, inspired by patterns characteristic of the mountainous region where Kraków is located. At its centre is an orange square, representing the central market square.

Thrivent Financial not only for Lutherans

Thrivent Financial for Lutherans is an American faith-based financial services organisation. It is one of a handful non-profits that are also Fortune 500 companies. This month, on March 3, it introduced a new logo and an abbreviated name.

"For Lutherans" has been dropped from the name as the organisation welcomes all kinds of Christians. Instead, the Christians connection is communicated with a cross in a heart.

Multilingual logo for Florence

Florence is one of Italy many great and renowned cities, the birthplace on Renaissance, located in the equally famous Tuscany region. This week, the city unveiled a new logo to promote the city, the result of an international contest launched in July last year.

The winning suggestion was created by Fiorentini graphic designer Fabio Chiantini. Chosen for its "communicative essentialism", it consists of a square with the name of the city in different languages.

The Italian name, Firenze, is hidden in the other names and amplified with bold letters. The other languages are Latin, French/English, German and Spanish. The Latin name links back to city's history and origin, while the names in the major Western languages are a reference to Florence's increasingly international outlook.

The name is set in a geometric sans serif, often enclosed by a square. The colour red was chosen for historical reasons. The logo is occasionally flanked by the tagline "everywhere" in various languages.

New logo spotted in Saarland

Saarland is one of the sixteen states that make up Germany, located at the border with France. It has about a million inhabitants, which makes it one of the smallest states in the nation. Last month, the state and private groups launched a new marketing campaign that it hopes will attract young workers. It comes with a new state logo and a slogan, Großes entsteht immer im Kleinen, which can be loosely translated as "Great things always arise from the small".

The new logo depicts a map of Saarland made up of small dots. Saarland's minister-president says the logo was selected because it was both friendly and confident.

Olive Garden unveils new logo

The Olive Garden is an American restaurant chain that is specialised in Italian cuisine with over 800 restaurants. Yesterday, its owner Denner Restaurants unveiled a "Brand Renaissance Plan" that it hopes will turn the troubled chain around. It lays out strategic improvements for the menu and the restaurants. It also comes with a new logo, created with Lippincott.

The new logo is based on the altered brand positioning and has been made more modern, in line with the suggested restaurant refurbishing.

New look for French women's channel Téva

Téva is a French cable/satellite TV channel for a modern feminine audience. Last Sunday, it launched a new on-screen identity, created by broadcast design agency Motionfanclub.

The channel want to be "a source of inspiration for the women of today and to infuse their optimism and energy". The new look intends to be more dynamic and modern and is designed to be scalable and adaptable over time.

The new look comes with a refreshed logo. The slightly updated letters in the logo are now permanently enclosed by a square. The signature green colour is maintained and complemented with a full range of fresh and cheerful colours. Idents and jingles feature snippets of everyday life with a cheerful soundtrack.