A new eagle flies for Salewa

Salewa is a classic manufacturer of mountain sports equipment, located in the South Tyrol in Northern Italy. It recently introduced a new visual identity, created by Pascher+Heinz, a Munich-based design agency specialised in sports.

Salewa's old eagle has been reduced into a crisp symbol and the new wordmark was given an edgy character. The agency also created a look and feel to present products, examples of which can be seen below.

Wolff Olins brands new Portuguese telecoms giant

Two of Portugal's largest telecommunications companies, Zon and Optimus, merged last year to form a new company with a complete offering of everything from cable TV to mobile telephony. The merged company was called Zon Optimus and the old consumer brands remained until last week, when the company was unified under a new brand, NOS. The brand identity was developed by Wolff Olins.

The new brand has a message of unity and togetherness. Nos is the Portuguese word for "we" and the brand's slogan is Há mais em nós, which means "there is more to us". The logo is made up of multicoloured spokes that come together in a wheel.

Helion – a new cloud computing brand from HP

HP Helion is a new brand for cloud computing products from Hewlett-Packard, intended for the enterprise market. Introduced last week, it promises to take cloud computing to a new level.

What is most notable about the logo is that it steps away from HP's established visual identity with a separate symbol and identity that doesn't include the familiar HP mark.

Interbrand take credit for developing the name. Avoiding overly functional names, too obscure names, and the word "cloud", they chose "Helion" which sounds a bit like helium and thus evokes both lightness and science. I don't know if they were also involved in coming up with the visual identity.

Moving Brands transmits new Eyefi identity

Eye-Fi is a California company that makes advanced SD memory cards that allow you to upload photos and videos directly from your camera to you computer. Last month, it launched new cloud computing services. At the same time, it took the opportunity to drop the hyphen in its name and swap its lacklustre logo for a new visual identity designed by Moving Brands.

Switzerland's new TV24 keeps it simple

TV24 is a new general television channel in Switzerland which launched last week. The programming consists of a mainstream mix of news and entertainment. The visual identity, including logo and motion graphics, were crated by Zurich-based production company Frame Eleven.

The logo and all graphics are very straight-forward without much decoration. Idents feature regular Swiss people in everyday situations.

Logo round-up: April 2014

Here are over three dozen new logos introduced this past April. This includes companies as diverse as PayPal, the Johannesburg Stock Exchange, Brazilian TV network Globo, the Copa America in Chile, the Jewish Museum in New York and many more.

If you feel there's something important missing, don't hesitate to post a comment below.

Name change for Morocco's CIH Bank

Crédit immobilier et hôtelier is a major Moroccan bank with a history going back to the year 1920. Last week, on May 3, it changed its name to CIH Bank and launched a new visual identity. It was created by an agency called RAP.

The old logo is said to have been about twenty years older and was based on an even older logo from the 1970s. In the new logo, the old blue colour has supplemented with an orange-red to represent innovation. Together, they form a play symbol.