Ritmoson sounds a new logo

Ritmoson is a Mexico-based music channel available in several Spanish-speaking countries in the Americas. This month, on June 2, the channel introduced a fresh new look to celebrate its 20th anniversary. The new look launches with the slogan El Cambio es Ritmoson ("The Change is Ritmoson").

Wolff Olins rebrands Indian IT firm Cyient

Major Indian IT firm InfoTech Enterprises changed its name last month. Since May 7, it has been known as Cyient. The new brand was developed with Wolff Olins who have been working with the company since 2012.

Cyient numbers many well-known companies among its clients and works on a consultancy basis together with its clients. This was expressed by a new slogan, "Designing Tomorrow Together". The strong new wordmark features an "enhancer dot" that appears throughout a custom typeface.

Saffron brands Poland

Last week, the Polish Promotion Council, made up of representatives from different government ministries, launched a new marketing campaign that will market the country to foreign investors. It came with a new brand identity, developed by Saffron Brand Consultants.

The new brand comes with the tagline "Spring into new" which reflects the country's transformation since the fall of Communism 25 years ago. The logo features a stylised spring which represent a driver for positive change, dynamism, creativity and innovation. Work on the new identity is ongoing.

Three new logos for three National Olympic Committees

A National Olympic Committee (NOC) organises a country's participation in the Olympic games. For some reason three different European NOCs unveiled new logos about a month ago. It might be interesting to compare them by rounding them up in one post.

Swiss Wine patches up new identity

Swiss Wine Promotion is an organisation that markets Swiss wines. Last month, on May 20, it unveiled a new visual identity, created by Tyler Brûlé's Zurich-based firm Winkreative.

The new symbol avoids the solid-but-boring route of using the Swiss cross. Instead, it is made up of lines, inspired by the fractured nature of Swiss wineyards. Switzerland has six official wine regions and the lines are organised into six fields.

The main colour is a red tint which is slightly darker than the red of the Swiss flag and closer to red wine. The typography uses Brauer Neue Bold and Feijoa Italic.

Common look for the Flemish opera and ballet

The national Flemish opera and ballet houses, Vlaamse Opera and Koninklijk Ballet van Vlaanderen, were merged at the beginning of this year into a single organisation dubbed Kunsthuis. The individual ensembles will coexist, but early last month they received a common corporate identity.

Under the new system the opera and the ballet will change their names to Opera Vlaanderen and Ballet Vlaanderen, respectively. The logo for the common organisation includes the names of both as well as a stylised letter K. The two ensembles will use logos derived from the corporate one.

Cable channel WE tv introduces inclusive branding

WE TV is a middle-sized American cable TV network aimed at women, owned by AMC Networks. It started life in 1997 as a movie channel called Romance Classics before morphing into a more general women's channel called "Women's Entertainment", later shortened to its current name.

Recently, its focus has been broadened to be more inclusive and yesterday, June 2, AMC Networks unveiled new branding for WE to reflect this change. This is done by focusing on the inclusive word "we". The logo is very simple, consisting of the letters W and E and underscored to make it a proper logo. It can be included in exclamations and calls to action such as "aWEsome" and "tWEet".

New graphics are being developed with Buenos Aires-based Eloisa Iturbe Studio. A press release indicates the new look will not launch until this autumn. (Apologies for the poor resolution logo.)