Logo round-up: May 2014

Here's the logo round-up for May 2014. This month saw some major rebrands, such as Brazil's postal service, Portugal's largest cable company and many others from around the world.

New siren sings for the Museum of Warsaw

The Museum of Warsaw (Muzeum Warszawy) is an historical museum located in the old town center of Warsaw. Formerly known as Historical Museum of Warsaw, it recently unveiled a new visual identity, developed by Warsaw-based graphic designer Ania Światłowska.

The new symbol features a highly abstracted version of a syrenka, a mermaid holding a sword and a shield as found on Warsaw's coat of arms. It should symbolise how Warsaw's past meets its future and communicate openness and modernity. The typography uses Good, a typeface designed by another Varsovian, typographer Łukasz Dziedzic.

New broadband brand Relish launches

UK Broadband is a company that owns significant slices of radio spectrum suitable for 4G LTE use. Earlier this month, on June 2, the company launched a new mobile broadband service in London called Relish. The brand identity for this service, including name, positioning and design, was created by Turquoise.

The new service is focused on ease of use rather than speed. Turquoise developed an illustration style to portray the various uses people may have for mobile broadband.

Transaction company Ingenico freshens up

Ingenico is a French company with global reach that provides technology solutions for electronic transactions. Earlier this month, on June 4, the company launched a new visual identity and launched a new brand architecture which sees it being renamed Ingenico Group. Ingenico now describes itself as "the global leader in seamless payment", reflecting and evolution from being mostly about payment terminals.

The new brand identity was designed by Unlimi-ted. The new logo are quite straight-forward and a departure from the red script logo used up until now.

New symbol for Bulgaria's Max Telecom

Max Telecom is a Bulgarian telecommunications company that began operation in 2007 with the launch of a 4G network. Last month, on May 20, it introduced a new 4G LTE network and took the opportunity to also launch a new corporate identity.

The company will now be marketed simply as "Max". Most applications seem to use Museo as company typeface.

Ritmoson sounds a new logo

Ritmoson is a Mexico-based music channel available in several Spanish-speaking countries in the Americas. This month, on June 2, the channel introduced a fresh new look to celebrate its 20th anniversary. The new look launches with the slogan El Cambio es Ritmoson ("The Change is Ritmoson").

Wolff Olins rebrands Indian IT firm Cyient

Major Indian IT firm InfoTech Enterprises changed its name last month. Since May 7, it has been known as Cyient. The new brand was developed with Wolff Olins who have been working with the company since 2012.

Cyient numbers many well-known companies among its clients and works on a consultancy basis together with its clients. This was expressed by a new slogan, "Designing Tomorrow Together". The strong new wordmark features an "enhancer dot" that appears throughout a custom typeface.