Ding* – DixonBaxi creates topped up brand

Ding is a mobile telecommunications service aimed at people who want to communicate with friends and family in other countries, allowing people to send so called "top-up" credits to be used for talk, text and data on their mobile phones. Since its foundation it has expanded to 110 countries, working with 300 mobile operators and one million costumers.

It was marketed as Ezetop until the beginning of July when it relaunched as Ding* with a new brand identity developed by DixonBaxi. The name and the asterisk allude to the arrival if a top-up credit. Overall, the brand identity wants to communicate simplicity simplicity and speed.

Siegel+Gale rebrands Indian education organisation

Sudiksha Knowledge Solutions is a social business that was founded to bring quality education to low-income children in India, focused on developing cognitive skills and language arts among pre-schoolers. It recently adopted a new visual identity, developed by Siegel+Gale.

The new identity intends to reflect "joy and beauty of learning" with several new and redesigned graphic elements and an effort to standardise the graphic expression everywhere.

SBT goes flat but keeps its colours

SBT is one Brazil's leading television networks, founded in 1981 as Sistema Brasileiro de Televisão. Since the beginning, its logo has been its initials in a circle, very much reminiscent of Paul Rand's ABC logo. Brazilian TV design has long been very shiny and colourful, and SBT has followed suit. However, this is about to change as the network unveiled a new logo a month ago that is much flatter than its predecessors. It was developed by Publicis Brasil and SBT's in-house designers.

The new logo is made up of various overlapping coloured ellipses, symbolising "agility, modernity and the constant process of evolution".

Landshypotek Bank flies back to the country

Landshypotek Bank is a Swedish cooperative building society, founded in 1836 and owned by its members. Last year it transformed itself into a bank in February this year it launched a new visual identity, created by design agency Stockholm Design Lab.

The old wheat spike symbol was discarded and replaced by a silhouette of a tiny boy on a flying goose, taken from the classic Swedish novel The Wonderful Adventures of Nils about a rude boy who gets shrunk and flies across the country. It brings connotations to farming and the Swedish countryside. The colour scheme is inspired by nature and the imagery makes further references to the countryside.

New logo for SABC3

SABC3 is the third TV channel of the South African Broadcasting Corporation. This week, the channel launched a new look with a new logo consisting of a number three partially obscured by another number three in a square.

On screen, the logo animates as a spinning cube in an environment dominated by bright pastel colours. The SABC has apparently not published anything about its new logo which means most reporting about it focuses on the now standard social media backlash.

Tribune Company becomes Tribune Media after corporate split

The newspaper business is in trouble and the Tribune Company, one of the largest newspaper publishers in the United States, recently spun off its newspaper division, including the Chicago Tribune which gave the company its name. The remaining company retains its assets in broadcasting, TV production and digital media. This week, on August 4, its was announced that the company would change adopt the name Tribune Media Company.

The logo above came with the announcement. No design credit was given.

Eurovision Song Contest gets smoother

The singing spectacle known as Eurovision Song Contest is the largest television event in Europe, held every year since 1956. In an effort to maintain continuity between different contests, its organisers introduced a generic logo in 2004 to be used by all future contests. While there may have been some merit in giving the contest a consistent logo, the chosen design used freeform brush letters and had several flaws.

To remedy this, Eurovision revealed a redesigned version of this logo last week. The work was done at Amsterdam-based Cityzen Agency by a team lead by Cornelis Jacobs.

Taking an evolutionary approach, the redesign maintains a handwritten wordmark and the heart motifs and places its focus on technical aspects such as legibility. The new letterforms are smoother (the old ones required about 5800 vector points just for the Eurovision wordmark) and have been rearranged. The typeface for "Song Contest" was changed from dusty old Eurostile to the ubiquitous Gotham.