Logo round-up: October 2014

Here's the much-awaited logo round-up for October 2014, a month that brought about several interesting logo changes around the world. These included the Nasdaq, cartoon channel Boomerang, Portuguese web portal Sapo, Queensland in Australia, the Russia 2018 World Cup and Hong Kong airline Cathay Pacific.

Kemistry brands Romanian catch-up service

Digi is Romania's leading satellite TV platform. Like many other in the industry, it has expanded over the years to offer new services. Last month, it launched a new catch-up service called Digi Play. London-based agency Kemistry has been Digi's design partner for several years and also developed the logo and interface for Digi Play.

Dynamic identity for analytics company Newton Media

Newton Media is a Czech company that offers media monitoring, press digests and analysis, describing itself as the leader in that field in Central Europe. Last month, the company launched a dynamic visual identity, created by Dynamo Branding & design.

The company has traditionally covered print media, but is expanding its coverage. This was the impetus for the redesign. The new logo features a dynamic symbol made up of four overlayed coloured shapes, representing the company four main products - monitoring, analysis, recommendation and implementation. It comes in different formations that represent the complexity of the products.

Rawnet goes nameless

Rawnet is a digital agency based in the small town of Ascot, Berkshire, England. Yesterday, November 17, it launched a new visual identity along with a redesigned website. The new identity was developed with strategic brand and communications specialist Brilliant Path.

Based on the "belief that clients are more important than an agency's name", the new logo is only made up of two symbols as a distillation of the agency. The zig-zag stands for "technology, conversion rates and user engagement" while the heart signfies the agency's investment in people.

Mariestads taps into its heritage

Mariestads is one of Sweden's oldest beer brands, dating back to a brewery founded in 1848. Earlier this year, it adopted new packaging and an updated identity, designed by Swedish agency Neumeister with custom logo typography by Rob Clarke.

All aspects of the brand were designed to highlight the heritage and history of this premium beer brand.

Viaplay makes everyone happy

Viaplay is a subscription video on-demand service in the Nordic countries. Operating on a model similar to Netflix, it offers a library of movies and series from several well-known providers. Last week, it introduced a new visual identity along with a new ad concept.

The new identity is launched with the tagline "Everyone Happy". It is friendlier than its predecessor, reflecting Viaplay's extended family offerings and the fact that streaming video has become increasingly mainstream. The basic icon is kept to mark the origin of the service, while colours and typography are updated to "reflect a new era of digital entertainment with availability, playfulness and warmth".

Eyeball breathes real life into Oxygen

Back in July, we learned that US women's channel Oxygen was about to introduce a new logo. It launched a month ago along with a new graphics package. Both were designed by New York design agency Eyeball in collaboration with Oxygen.

Oxygen targets a somewhat younger multicultural female audience with programming featuring authentic characters. The idea behind the rebrand was to communicate this authenticity, which is summed up in the tagline "very real". Eyeball created an entire brand identity system which included on-air graphics and print and digital applications.

The underscore from the logo serves as a recurring graphic element used with a bright colour palette and straight-forward typography. All graphics are two-dimensional and dynamically animated to set a conversational tone.