Monday, May 13, 2019

Sparkling Ice gets natural redesign


Sparkling Ice is an American brand of "sparkling water", carbonated water with fruit flavours. Recently, the brand launched a refreshed look.

The brand was launched in 1992 with award-winning package and identity design from Hornall Anderson Design Works. This was an early project from Hornall Anderson that helped establish a reputation of innovation for the Seattle-based firm.

The latest rebrand sheds to Sparkling Ice logo that had been in use since the beginning.

The new look was officially announced through a press release in January, but had been slowly rolled out at least since April 2018. No credit for the new design.

Monday, May 6, 2019

From 2016: Uppdrag Granskning by Dallas


Not quite new, not quite old, but I've taken it upon myself to highlight some noteworthy projects that haven't really gotten much attention elsewhere. This one is a redesign of Uppdrag Granskning, the main investigative current affairs programme from Sveriges Television, the Swedish public broadcaster. It was given a new look back in 2016, created by Dallas Motion Agency.

Thursday, May 2, 2019

Insinööriliitto refreshes a classic


The Union of Professional Engineers in Finland, or Insinööriliitto in Finnish, is the professional association for engineers in Finland. It was founded in 1919 and thus celebrates its 100th anniversary this year. Recently, probably in January, the association revealed a refreshed logo.

The new logo appears to have been introduced without much fanfare, with the Facebook page being updated on January 24. No credit or rationale.

This logo is mostly notable because its predecessor was fairly old and classic. It was designed by Olof Eriksson and was included in some of the popular compilations of logos that were published around the early '70s. They date it to 1962.

Monday, April 29, 2019

Logo round-up: March 2019


A late, but substantial logo round-up for March 2019. This one includes over 60 new projects from around the world. This includes new logos for the Irish postal service, food conglomerate Mars, the Norwegian railways, ad agency DDB and many others.

Saturday, April 27, 2019

Strong and simple design for ORF1


ORF1 is one on the main channels from Austrian broadcaster ORF. Yesterday (April 26), it launched a new logo and visual system. It was designed by Norwegian design agency Bleed and local agency Partlhewson. Bleed has previous experience designing for their national broadcaster NRK.

ORF1 differs from ORF2 in that it skews a bit younger and it somewhat more entertainment-oriented. The new look is heavily built around the simple new logo, created out of four stacked squares. The logo swipes in and out on screen, as does most of the flat graphics, all to great effect. The varied programming genres are defined by different colours. A custom typeface, called Eins Sans, was also created.

Tuesday, April 23, 2019

Transparent refresh for Aqua d'Or


Aqua d'Or is a leading brand of mineral water in Denmark, now owned by Danone. Back in 2016 the brand was redesigned by Kontrapunkt. Back in February 2018, the brand was redesigned once again, also by Kontrapunkt. Kontrapunkt has since moved Aqua d'Or and its other packaging clients to a sub-agency called Everland, which has continued developing the brand as the product line expanded.

The 2016 redesign cleaned up Aqua d'Or, making it more attractive with a new bottle. The new logo keeps the clean blue circle as its label, but introduced new typography where the ascender of the lowercase Q has cleverly been used as the apostrophe in "d'Or".

Tuesday, April 2, 2019

From 1999: Court TV by Lee Hunt Associates


Founded in 1991 to air non-stop courtroom proceedings, Court TV rose to prominence in the sleazier period of the '90s where numerous trials dominated American news. It would then spend a decade trying to get away from that reputation to feature more documentary-style programming, before finally changing its name to truTV.

One of the first attempt to broaden the network's remit was the 1999 rebrand by Lee Hunt Associates that saw the introduction of the thumbprint logo. The project was headed by creative director Bob English and designer Kylie Matulick.

In addition to the thumbprint logo, the team also created a series of idents based on still photography, with knives, guns and other crime scene objects for the night-time programming and scales and law books for the courtroom proceedings during the day.