Monday, September 3, 2018

From 2017: Cleaner logo for Cinnamon Toast Crunch


Cereal redesigns seem to fly under the radar for some reason, because they rarely get covered here. One somewhat current cereal rebrand was that for Cinnamon Toast Crunch, the main product in a line of similar cereals. Back in February 2017, it launched a new clean package design with a simplified friendlier logo.

Cinnamon Toast Crunch was launched in 1984 and has spent much of that time as the only variety in in its line. In 2015, they relaunched an earlier product called French Toast Crunch, which with the February redesign was aligned with Cinnamon Toast Crunch. Later in 2017, General Mills abolished its short-lived Tiny Toast brand, integrating its two products as Strawberry Toast Crunch and Blueberry Toast Crunch. The quintet was completed in June 2017 with the launch of Apple Cinnamon Toast Crunch.

Thursday, August 30, 2018

From 1960: Record Source, Inc. by S. Neil Fujita


Record Source International was an American music record distributor that provided records and singles for radio stations. The records were chosen from all major labels in cooperation with Billboard magazine.

The company was launched in 1960 as Record Source, Inc., as a division of a company called Scott-Textor Productions under the leadership of former Columbia Records executive Hal B. Cook. "International" was added to the name two years later.

A quirky logo designed by S. Neil Fujita could be seen in ads as early as June 1960. While Fujita did design some trademarks, he is best known for his covers for Columbia Records, including Dave Brubeck's Take Five. It is conceivable that Fujita had worked for Cook while at Columbia.

RSI was primarily in the distribution business and didn't generally publish their own records. The only known record published by RSI appears to be "Pronouncing the Classics" from 1962, which, as the name suggests, contained pronunciation of 1200 names of foreign artists and composers as an aid to American disc jockeys. S. Neil Fujita also designed the cover of that record.

Wednesday, August 29, 2018

Win Win – new name for sustainability award


Win Win Gothenburg Sustainability Award is an award given to "outstanding achievements towards a sustainable future" by the City of Gothenburg, Sweden. It was known as "the Gothernburg Award" until May this year when it introduced a new name and visual identity by local agency Happy F&B.

The name "Win Win" was chosen for being memorable and expressed a positive vision for sustainable development - that of creating win-win situations. The logo is an expression of "give and take" and is therefore constantly moving as a sort of visualisation of trade-offs.

Monday, August 27, 2018

Lippincott creates Versant Health brand for eyecare company


Superior Vision and Davis Vision are two American companies providing "managed vision benefits", managing optician products for people who get their healthcare via their employer. Last year, they combined their operations and in May they launched a name and visual identity for the combined company, Versant Health, created by Lippincott.

The name Versant reflects "experience and conversational approach", with "Health" added to firmly base the company in the health market and not a separate eyewear market. The symbol consists of radiating spokes that make up an abstract iris.

Friday, August 24, 2018

From 2017: Idents for Viasat Nature by WeAreSeventeen


Viasat Nature is a nature TV channel available in several territories, mostly in Europe. Last summer, the channel launched a set of six new channel idents, commissioned from London-based motion studio WeAreSeventeen, with sound design by Echoic.

The old idents, introduced in 2014, featured fairly basic shots of landscapes. The new ones are more conceptual, turning the N in the logo into a portal that brings animals into the TV screen. The animals and their landscapes are created entirely using realistic computer graphics.

Thursday, August 23, 2018

Flowing symbol for Stockholm Exergi


Stockholm Exergi is the energy utility for the city of Stockholm, Sweden, owned jointly by the city and energy company Fortum. It was known as Fortum Värme until January this year, when the new name was adopted. It reflects the fact that the city had recently increased its ownership stake in the company, which necessitated a distinction from its former majority owner (Fortum). "Exergy" should convey how the company uses the maximum amount of energy, a term borrowed from thermodynamics.

The brand identity was developed by Brand Union Stockholm, which apparently managed to escape the creation of Superunion earlier this year. The symbol is inspired by the pipes through which heat is delivered. It can also be animated to visualise the flowing heat.

Tuesday, August 21, 2018

Logo round-up: July 2018


July included a fair bit of notable rebrands, including the redesign of the Rolling Stones masthead, Michael Bierut's modular look for the Electronic Frontier Foundation, PwC spin-off Guidehouse, rebranded French athletics, the world's leading margarine conglomerate and many more.