Thursday, March 21, 2019

Academic Work by Identity Works



Academic Work is a Swedish staffing firm, focused on recruiting young professionals. Bakc in November, it launched a new visual identity, developed by Stockholm-based Identity Works.

Academic Work has grown since significantly its foundation, starting and acquiring new staffing companies. This necessitated a new identity that could united several companies. Identity Works created a new AW monogram made up of lines that grow in number, "representing the ambition with people working at Academic Work". They also clarified the green colour and developed icons and striped background patterns.

Wednesday, March 20, 2019

Nextdoor gets its Wojo on


Wojo is French service operated by Bouygues Immobilier and Accor that provides flexible shared office space. It was known as Nextdoor until last week, when it launched a new name and identity, created by the agency W.

The new name is a combination of the English words "work" and "mojo". The rebrand aims to position as "the European reference in shared workspaces".

Tuesday, March 19, 2019

Laundry creates clean new brand for Turner Ignite Studios


Turner Ignite Studios is a new in-house studio from Turner Ignite, the branded content arm of Turner Broadcasting (CNN, TBS, TNT, Adult Swim, truTV etcetera). Back in February it launched its brand identity, created by design and animation company Laundry.

Monday, March 18, 2019

From 2006: Discovery Times by Trollbäck + Company


Discovery Times was a joint-venture between Discovery Communications and The New York Times Company. Launched in 2003, it tried to bring the straightforward storytelling of The Times to cable TV. The channel managed to become a platform for high-quality documentaries, but the newspaper didn't feel it made sense for them financially and chose to exit the venture in April 2006.

Also in 2006, the channel launched a fresh new look, created by Trollbäck + Company. The agency went for a very simple typographic look with "stripped-down graphics system", reflecting The Times' "straightforward approach to news storytelling".

Discovery didn't manage to run a high-brow documentary channel on their own, so in 2008 they replaced it with the true crime channel Investigation Discovery, which went on to become one of the company's most lucrative global brands.

Tuesday, March 5, 2019

Promax drops BDA, with Loyalkaspar


PromaxBDA is a marketing association for agencies that work in broadcast promotion and design. Its members are frequently featured here on this blog, although their own news service The Daily Brief is more focused on TV and motion branding.

Last month, on February 12, the association dropped BDA from its name. "BDA" stands for Broadcast Designers Association and has been with the organisation since the 1997 merger of Promax and BDA. Dropping BDA probably makes sense as the industry adapts to a world where TV consumption is primarily on-demand. The new branding was developed by Loyalkaspar, one of Promax' members. The sonic branding was done by Man Made Music and typeface design by Type Network.

Visually, Loyalkaspar sought the created a clear and simple identity. Promax' communication is built around the slogan "We love what you do!", expressing appreciation for its members.

Thursday, February 28, 2019

Cheap and colourful look for Ica Basic

Ica Basic is Swedish grocery retailer Ica's own brand for discount products. It was introduced in 2018 and covered here at the time.

Last autumn (in November or earlier) the brand got an all-new look, created by the design agency Silver. The packaging is still quite basic, but the new system brings in a variety of bright colours that dominate the packaging.

Tuesday, February 26, 2019

Logo round-up: Januari 2019


A late-but-big logo round-up for January, featuring a multitude of big rebrands. The new logos for Slack and Zara probably gained the most attention. There were also some lateral refreshes for big brands like Wells Fargo, Dish, Univision and Aer Lingus.