Monday, July 20, 2020

Logo round-up: March 2020

March 2020 was when much of the world introduced national lockdowns and stay-at-home orders. This gradually halted all sorts of economic activity, including rebrands.

The last couple of months have been tumultuous for many people around the world. For me, one small change was that the various moments used to update the next logo round-up dried up, which means we have a bit of a backlog that I hope will be remedied later this summer.

Wednesday, April 29, 2020

Logo round-up: February 2020

February was the last month before the virus hit the west, with rebrands happening as usual. Some of the more notable ones were the new Google Maps pin, Sonic restaurants, The New Republic and Sears.

Wednesday, April 15, 2020

New TBS logo slanted towards the world

TBS, or Tokyo Broadcasting System, is one of the major television networks in Japan, broadcasting to Tokyo since 1951. On April 1, it launched a new visual identity which they had revealed back in January.

TBS had used it's previous logo - horribly stretched bold serif letters - since around 1994-ish. The new identity programme launches with a new corporate philosophy promising to increasingly make TBS programming available to the rest of the world, which may explain why they needed at logo that didn't look awful to westerners.

The new blue logo features a 66.6 degree slant extending from the upper part of the S to the bottom of the T. This slant mirrors the 23.4 degree angle of Earth's axis, while also representing a "door to tomorrow".

Monday, March 16, 2020

Logo round-up: January 2020

It's time for the first logo round-up of the decade! Among the famous brands that restyled this January were some major industrial companies like ADM and Northrop Grumman, publisher DK, fashion brand Kenzo, the Bank of Ireland as well as classic Internet firms GoDaddy and Tripadvisor.

Saturday, March 7, 2020

Business Wire doesn't announce new logo

Business Wire is one of America's leading distributor of press releases. It was bought by Warren Buffett's Berkshire Hathaway in 2006. They still own it, making Business Wire one of few press release distributors not snapped up by the Cision conglomerate. Last week, probably on February 26, they introduced a new logo.

Business Wire is a frequent source for information about logo changes, which makes the fact that this logo changed wasn't accompanied by a press release ironic. The new logo drops the dated and generic globe-swoosh in favour of a monogram in a circle.

Thursday, February 27, 2020

From 1966: Radio Advertising Representatives logo by Tom Woodward

Time once again to spotlight a forgotten '60s logo! Radio Advertising Representatives was the radio advertising arm of Westinghouse Broadcasting, one of the major radio and TV station owners in golden age of over-the-air TV. It was known as AM Radio Sales Co. until 1966 when the name was changed.

With the namechange came a new logo, developed by Tom Woodward who at the time had a studio on La Cienega Boulevard in Los Angeles. The new logo was launched through ads in trade and mass press on October 3, 1966.

Thursday, February 20, 2020

Bold brands borderless banking app Majority

Majority is a new banking app from Rebtel, a company that hitherto provided affordable international telephony. Majority is billed as the "first digital financial service for migrants", helping migrants get access to financial services typically reserved to citizens and permanent residents. It and launched in September 2019 with an identity by Stockholm-based Bold Scandinavia.

Bold wanted to create an inclusive identity. In addition to the simple wordmark, the letterforms have also been turned into a pattern of shape inspired by national flags.