Monday, September 20, 2021

Logo round-up: September 2020


The Logo round-up returns with the new logos of September 2020 (i. e., a year ago). The biggest news this month was easily the new Intel logo, finally abandoning the classic Intel Inside swoosh motif it had used since 1991. There were also new brands launched for some prominent Internet companies like Nextdoor and Fiverr. On the international front, Wolff Olins branded a merged telco in India (VI), while Landor & Fitch gave a new look to one of Russia's largest banks and Greece's public broadcaster launched a refreshed look.

Monday, September 6, 2021

Classic Prudential logo replaced in Europe, restored in Asia

These days, most businesses take care to protect their names for use worldwide, but there are many historical examples where different companies in the same business have the same name. One example is the name "Prudential" when used for insurance companies. There's the American company Prudential Insurance, long associated with its sturdy Rock of Gibraltar symbol. An there's the British Prudential plc which is represented by the image of Lady Prudence.

In 2018, Prudential plc was split into two with its asset manager M&G and Prudential UK & Europe spun off into a separate company, M&G plc. Prudential plc retained the Asian and African business, meaning the Prudential name was now split between three different entities worldwide.

On April 20, 2021 they revealed a new logo for Prudential UK & Europe to be rolled out in May 2021. M&G had adopted a square logo following its spin-off and the new Prudential logo follows that theme, but keeps its own colour and uses the shorthand 'Pru'.

Wednesday, December 16, 2020

Logo round-up: August 2020


There were a fair amount interesting logo changes in August, including the capital of Germany, Dave & Buster's, the largest public TV station in the U.S. and Belgium's public broadcaster.

Another change in August was Disney renaming their television studios remove their associating with Fox. This included resurrecting the name "Touchstone Television" for the Fox 21 studio. A few weeks ago, Disney announced that Touchstone Television (formerly Fox 21) was to shut down, probably making this the first time the logo round-up includes a logo that has already been retired!

This will be the last round-up published this year, the plan is to return with the September edition in January.

Thursday, December 10, 2020

Logo round-up: July 2020

Australia revealed it's new country brand back in July, which is always a source of controversy. Other big stories were the Royal Academy of Music and the new look for TV production company Banijay following its mega-merger with EndemolShine.

Wednesday, December 2, 2020

Logo round-up: June 2020


The most discussed logo back in June was the new pinwheel symbol for Google Photos, even though it's just part of an ongoing rollout of Google's design scheme. We also got new designs for two prominent two-letter acronyms: IG and NI.

Wednesday, November 25, 2020

Logo round-up: May 2020

The May logo round-up is ready, so here it is. May 2020 was decidedly less busy than May 2019, but there were still a few notable changes, such as the simplified Dolby logo, the return of Ampol in Australia and the overall refresh of the Adobe Creative Cloud icons.

Wednesday, November 18, 2020

Logo round-up: April 2020

We're on a six month delay, but the April logo round-up is finally here! It'll be a while before we catch up.

Much of the world was in full lockdown during April, so economic activity came as close to a halt as is possible.