Monday, February 21, 2011

New logo: Eurosport

Eurosport is a sports TV channel broadcasting to most European countries. Today it is owned by the French TF1 Group. In January, it presented an updated logo.

Since its launch in 1989, the channel has used a logo made up of the circle of twelve stars that represent the European Union, with the two stars in the middle replaced with the channel name in italics. The logo has been updated in 1994 and 2001, but the stars and the italic name has remained, and it continues to do so in this latest iteration.

The changes are subtle. Some more padding in the trapeziums surrounding the name, a less narrow typeface (Klavika Bold Italic). In the full colour version, the stars are now coloured grey or white instead of blue, which makes the name more visible. There are also single colour versions which I don't think existed before.

The previous logo.

Eurosport is no longer a single channel, it has a sister channel called Eurosport 2, HD simulcasts of both Eurosport and Eurosport 2, and other side-businesses such as, Eurosport Player, Eurosport News, Eurosport Mobile and Eurosport Events. In a brand refresh from 2007, these outlets were given logos based on the main Eurosport logo with small colour-coded boxes added. This system remains, but the boxes are now of consistent size.

The full set of subbrands.

Its not clear which agency was behind the rebrand, but in September 2010 it was announced that the WPP Group's branding agency Lambie-Nairn had gotten an assignment to work on Eurosport's brand strategy (archive), and this may be the fruit of that work.

The new logo was first reported on in connection with Eurosport's presentation of their 2011 schedule on January 17, but local marketing offices had posted showreels with the new logo on Vimeo before that. The logo isn't on the air yet, and the launch is reportedly scheduled for the second quarter of 2011.

Full colour version against a black backdrop.

White version.
Still from the presentation reel.
From Eurosport's programme guide for 2011.
En Pleine Lucarne
Les Blogs Medias
Eurosport Programme Guide 2011 2 (archive)

1 comment:

  1. carloalberto valleJuly 22, 2013 at 10:33 AM

    domanda da neofita del clacio femminile che seguo solo da 1 anno con il bardolino: ma com'è che la spagna femminile non è al livello di quella maschile?
    grazie e ottimo lavoro