Wednesday, February 16, 2011

New logo: Leukemia & Lymphoma Society

Leukemia & Lymphoma Society, who fund blood cancer rsearch, has unveiled a new logo today. The drop of blood has been simplified, and the name is in all caps.

The old logo is still the society's website, and there is no word on when it will be replaced.

The previous logo.

From the press release (archive):
The Leukemia & Lymphoma Society Launches New Logos
White Plains, NY (Feb. 15, 2011) - The Leukemia & Lymphoma Society (LLS), the world's largest voluntary health agency dedicated to blood cancer, is getting a fresh new look and feel in its 62nd year.

LLS has unveiled a new corporate logo, as well as new logos for all of its campaigns.

"Our new logo is the first step to increasing overall public awareness of The Leukemia & Lymphoma Society brand and to better align our campaigns with the master brand," said Nancy L. Klein, LLS Chief Marketing and Revenue Officer.

In addition to contemporizing and streamlining the corporate logo, LLS has changed all of its campaign logos to raise the LLS brand to greater prominence, and to give a more unified look to all of the campaigns. The blood drop icon in the logo has been refined to make it more recognizable. The new logos will be phased in over the year.


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